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2012 London Olympics Campaign, London Tower Bridge

Agency: 
Published/Aired: 
December 2011
Description: 

Executive Creative Director: Shumei.Tseng

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang

Comments (16)

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Highest Rated

DancingDave's picture
DancingDave
Activity Score 82

@chuckieT - and another useless comment from a terrible creative.

whitewhite's picture
whitewhite
Activity Score 251

Oh no! There ought to be a better way of showing 'see it live'

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

There must be, or else I have to admit these guys did a proper job making this obvious ad.

Hadrons's picture
Hadrons
Activity Score 6017

no imagination/ creativity

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture
Shawali
Activity Score 8442

No words....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chuckieT's picture
chuckieT
Activity Score 680

Another terrible Olympic sponsorship ad.

DancingDave's picture
DancingDave
Activity Score 82

@chuckieT - and another useless comment from a terrible creative.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good art but not good idea

mmackinven's picture
mmackinven
Activity Score 1608

Good art? Let's look at the perspective of the floaties...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

You serious???

andylefty's picture
andylefty
Activity Score 4535

Not a fan. Let's leave it at that.

coolhandme's picture
coolhandme
Activity Score 80

One should not swim in the Thames. Everyone knows that.

iambusy's picture
iambusy
Activity Score 2219

lol...a for apple

busy.

Webby907's picture
Webby907
Activity Score 7

What next? A similar ad involving playing a sport using Big Ben? Oh, wait.. http://adsoftheworld.com/media/print/bank_of_china_2012_london_olympic...

Not a great idea for an Olympic ad I'm afraid, too basic!

Hawrys's picture
Hawrys
Activity Score 198

No... :/

Lazarus's picture
Lazarus
Activity Score 1536

What makes it really bad are those two bozos sitting on top of the bridge.

zr4218's picture
zr4218
Activity Score 31

Garbage idea

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