Bank of China: 2012 London Olympics Campaign, London Tower Bridge

Bank of China: 2012 London Olympics Campaign, London Tower Bridge

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Executive Creative Director: Shumei.Tseng
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
Published: December 2011

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16 comments

253 pencils

whitewhiteWednesday, December 21, 2011 - 00:41

Oh no! There ought to be a better way of showing 'see it live'

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6931 pencils

Jaap GrollemanWednesday, December 21, 2011 - 04:07

There must be, or else I have to admit these guys did a proper job making this obvious ad.

http://jackmancer.com/
http://twitter.com/jackmancer/

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5644 pencils

HadronsWednesday, December 21, 2011 - 02:50

no imagination/ creativity

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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7706 pencils

ShawaliWednesday, December 21, 2011 - 08:01

No words....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

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706 pencils

chuckieTWednesday, December 21, 2011 - 09:48

Another terrible Olympic sponsorship ad.

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100 pencils

DancingDaveSaturday, August 25, 2012 - 05:40

@chuckieT - and another useless comment from a terrible creative.

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2631 pencils

MicheleVirgilioWednesday, December 21, 2011 - 11:35

Good art but not good idea

http://www.mandarinoadv.com

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1415 pencils

mmackinvenWednesday, December 21, 2011 - 15:30

Good art? Let's look at the perspective of the floaties...

www.creativeduck.blogspot.com

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13048 pencils

Nike DieselFriday, December 30, 2011 - 05:22

You serious???

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4434 pencils

andyleftyWednesday, December 21, 2011 - 12:24

Not a fan. Let's leave it at that.

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82 pencils

coolhandmeWednesday, December 21, 2011 - 14:25

One should not swim in the Thames. Everyone knows that.

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1735 pencils

iambusyThursday, December 22, 2011 - 01:20

lol...a for apple

busy.

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7 pencils

Webby907Thursday, December 22, 2011 - 09:52

What next? A similar ad involving playing a sport using Big Ben? Oh, wait.. http://adsoftheworld.com/media/print/bank_of_china_2012_london_olympic...

Not a great idea for an Olympic ad I'm afraid, too basic!

web design kent

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168 pencils

HawrysFriday, December 23, 2011 - 13:30

No... :/

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1392 pencils

LazarusThursday, December 29, 2011 - 07:44

What makes it really bad are those two bozos sitting on top of the bridge.

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31 pencils

zr4218Friday, January 6, 2012 - 03:15

Garbage idea

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