Bank of China: 2012 London Olympics Campaign, London Tower Bridge

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Executive Creative Director: Shumei.Tseng
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
Published: December 2011

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16 comments

whitewhite's picture
whitewhite
253 pencils

Oh no! There ought to be a better way of showing 'see it live'

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

There must be, or else I have to admit these guys did a proper job making this obvious ad.

Hadrons's picture
Hadrons
5743 pencils

no imagination/ creativity

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture
Shawali
8395 pencils

No words....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chuckieT's picture
chuckieT
680 pencils

Another terrible Olympic sponsorship ad.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - and another useless comment from a terrible creative.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good art but not good idea

mmackinven's picture
mmackinven
1600 pencils

Good art? Let's look at the perspective of the floaties...

Nike Diesel's picture
Nike Diesel
13339 pencils

You serious???

andylefty's picture
andylefty
4533 pencils

Not a fan. Let's leave it at that.

coolhandme's picture
coolhandme
80 pencils

One should not swim in the Thames. Everyone knows that.

iambusy's picture
iambusy
2219 pencils

lol...a for apple

busy.

Webby907's picture
Webby907
7 pencils

What next? A similar ad involving playing a sport using Big Ben? Oh, wait.. http://adsoftheworld.com/media/print/bank_of_china_2012_london_olympic...

Not a great idea for an Olympic ad I'm afraid, too basic!

Hawrys's picture
Hawrys
194 pencils

No... :/

Lazarus's picture
Lazarus
1502 pencils

What makes it really bad are those two bozos sitting on top of the bridge.

zr4218's picture
zr4218
31 pencils

Garbage idea

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