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2012 London Olympics Campaign, Big Ben

Agency: 
Published/Aired: 
December 2011
Description: 

Executive Creative Director: Shumei.Tseng

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang

Comments (18)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hard to look at.

whitewhite's picture
whitewhite
Activity Score 251

So they mixed 'see it live' and 'London' and messed up the whole thing

Milan Solanki's picture
Milan Solanki
Activity Score 994

huh..brain dead : (

hero china's picture
hero china
Activity Score 99

做的这么烂还好意思发上来,丢中国人的脸,吗比的

cvchitale's picture
cvchitale
Activity Score 1418

ditto as hero china

Hadrons's picture
Hadrons
Activity Score 6017

weak

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

Not the best campaign ever in the world

okoriejackel's picture
okoriejackel
Activity Score 15

the copywriters messed up the whole thing

Billoughsby's picture
Billoughsby
Activity Score 5144

The whole Dare To Be Corny/I Love Me Some Literal thing slam-dunked.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

chuckieT's picture
chuckieT
Activity Score 680

This is much worse than your typical terrible Olympic sponsorship ad.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

No

vote4pedro's picture
vote4pedro
Activity Score 4601

Painfully bad.

coolhandme's picture
coolhandme
Activity Score 80

Fell asleep. What? Oh. Right. Bad.

Ed Rapport's picture
Ed Rapport
Activity Score 724

reminds me a lot of student work

Hawrys's picture
Hawrys
Activity Score 198

no again... :/

whitekaras's picture
whitekaras
Activity Score 115

我无语了

andylefty's picture
andylefty
Activity Score 4535

Genuinely makes me feel ill. Wait I have a cold. Still...

Lazarus's picture
Lazarus
Activity Score 1536

Sorry, but this is bad. Real bad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hard to look at.

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