Bank of China: 2012 London Olympics Campaign, Big Ben

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Executive Creative Director: Shumei.Tseng
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
Published: December 2011

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18 comments

whitewhite's picture
whitewhite
253 pencils

So they mixed 'see it live' and 'London' and messed up the whole thing

Milan Solanki's picture
Milan Solanki
986 pencils

huh..brain dead : (

hero china's picture
hero china
99 pencils

做的这么烂还好意思发上来,丢中国人的脸,吗比的

cvchitale's picture
cvchitale
1253 pencils

ditto as hero china

Hadrons's picture
Hadrons
5743 pencils

weak

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

Not the best campaign ever in the world

okoriejackel's picture
okoriejackel
15 pencils

the copywriters messed up the whole thing

Billoughsby's picture
Billoughsby
5091 pencils

The whole Dare To Be Corny/I Love Me Some Literal thing slam-dunked.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

chuckieT's picture
chuckieT
680 pencils

This is much worse than your typical terrible Olympic sponsorship ad.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

No

vote4pedro's picture
vote4pedro
4601 pencils

Painfully bad.

coolhandme's picture
coolhandme
80 pencils

Fell asleep. What? Oh. Right. Bad.

Ed Rapport's picture
Ed Rapport
724 pencils

reminds me a lot of student work

Hawrys's picture
Hawrys
194 pencils

no again... :/

whitekaras's picture
whitekaras
115 pencils

我无语了

andylefty's picture
andylefty
4533 pencils

Genuinely makes me feel ill. Wait I have a cold. Still...

Lazarus's picture
Lazarus
1502 pencils

Sorry, but this is bad. Real bad.

Nike Diesel's picture
Nike Diesel
13339 pencils

Hard to look at.

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