Bank of China: 2012 London Olympics Campaign, Big Ben

Bank of China: 2012 London Olympics Campaign, Big Ben
Average: 5 (48 votes)

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Executive Creative Director: Shumei.Tseng
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
Published: December 2011

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18 comments

whitewhite's picture
253 pencils
whitewhiteWednesday, December 21, 2011 - 00:42

So they mixed 'see it live' and 'London' and messed up the whole thing

Milan Solanki's picture
976 pencils
Milan SolankiWednesday, December 21, 2011 - 01:41

huh..brain dead : (

hero china's picture
99 pencils
hero chinaWednesday, December 21, 2011 - 01:49

做的这么烂还好意思发上来，丢中国人的脸,吗比的

cvchitale's picture
959 pencils
cvchitaleWednesday, December 21, 2011 - 02:27

ditto as hero china

Hadrons's picture
5644 pencils
HadronsWednesday, December 21, 2011 - 02:49

weak

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
1037 pencils
WordfruitWednesday, December 21, 2011 - 05:59

Not the best campaign ever in the world

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

okoriejackel's picture
15 pencils
okoriejackelWednesday, December 21, 2011 - 07:49

the copywriters messed up the whole thing

Billoughsby's picture
5103 pencils
BilloughsbyWednesday, December 21, 2011 - 09:05

The whole Dare To Be Corny/I Love Me Some Literal thing slam-dunked.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

chuckieT's picture
706 pencils
chuckieTWednesday, December 21, 2011 - 09:49

This is much worse than your typical terrible Olympic sponsorship ad.

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioWednesday, December 21, 2011 - 11:34

No

http://www.mandarinoadv.com

vote4pedro's picture
4641 pencils
vote4pedroWednesday, December 21, 2011 - 12:12

Painfully bad.

coolhandme's picture
82 pencils
coolhandmeWednesday, December 21, 2011 - 14:24

Fell asleep. What? Oh. Right. Bad.

Ed Rapport's picture
730 pencils
Ed RapportWednesday, December 21, 2011 - 23:40

reminds me a lot of student work

Hawrys's picture
168 pencils
HawrysFriday, December 23, 2011 - 13:31

no again... :/

whitekaras's picture
113 pencils
whitekarasMonday, December 26, 2011 - 04:57

我无语了

andylefty's picture
4426 pencils
andyleftyTuesday, December 27, 2011 - 20:43

Genuinely makes me feel ill. Wait I have a cold. Still...

Lazarus's picture
1392 pencils
LazarusThursday, December 29, 2011 - 06:23

Sorry, but this is bad. Real bad.

Nike Diesel's picture
13048 pencils
Nike DieselFriday, December 30, 2011 - 11:50

Hard to look at.