Bank of China: 2012 London Olympics Campaign, Big Ben
See it live, Olympics within reach
Advertising Agency: Mccann, Beijing, China
Executive Creative Director: Shumei.Tseng
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
Published: December 2011


18 comments
So they mixed 'see it live' and 'London' and messed up the whole thing
huh..brain dead : (
做的这么烂还好意思发上来,丢中国人的脸,吗比的
ditto as hero china
weak
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Not the best campaign ever in the world
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
the copywriters messed up the whole thing
The whole Dare To Be Corny/I Love Me Some Literal thing slam-dunked.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
This is much worse than your typical terrible Olympic sponsorship ad.
No
http://www.mandarinoadv.com
Painfully bad.
Fell asleep. What? Oh. Right. Bad.
reminds me a lot of student work
no again... :/
我无语了
Genuinely makes me feel ill. Wait I have a cold. Still...
Sorry, but this is bad. Real bad.
Hard to look at.