Bank Forum: Mystery

Advertising Agency: Ogilvy&Mather, Kyiv, Ukraine
Creative Director: Will Rust
Copywriter: Karolina Galacz
Strategic Planner: Martin Alles
Account Directors: Svetlana Polyakova, Alexandra Savonik
Account Manager: Svetlana Korytko

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Roger Keynes's picture
Roger Keynes
5498 pencils


Will Think for Salary

baliquez's picture
99 pencils

Clear, transparent, easy to understand, nothing adventurous - I think the series are perfect for a bank ad.

shahidali's picture
4069 pencils

LOLLLL.....germans personified or should i say the imageries we have about germans reinforced and in what a nice way. brilliant campaign.


Roger Keynes's picture
Roger Keynes
5498 pencils

Why not extend the faces series as a complete campaign?
Because; along side...Magritte's 'Pipe', not sure... and a made up 'classic' book title, no.

Will Think for Salary

Kiroux's picture
35 pencils

Brilliant campaign. Some people might see it as hard to understand but this ad shows the transparency of the bank, the previous one with the woman's face shows calmness in the face of chaos (like a recession...) and the pipe ad shows that the bank does not try to confuse you with abstract terms but is rather logical and straightforward. Beula.

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