Bank Forum, Commerzbank: Punk

Punk. German style.
Banking. German style.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
Published: March 2010

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16 comments

MaximeGK's picture
MaximeGK
78 pencils

I'm not sure if I understand but I'm assuming the cow lick is supposed to be a mini punk hair spike.

Guest's picture
Guest

the guy looks not german at all :)

HappyHour's picture
HappyHour
2386 pencils

this can't really be what German punks look like.

Guest's picture
Guest

you guys are clearly not german and cannot appreciate german insight... pity... ad as well as previous make sense and the message is clear about which kind of style this product has.

LeeHarvey's picture
LeeHarvey
3045 pencils

Go ahead punk, make my day...

Guest's picture
Guest

still he doesnt look german at all - i know how a german looks

Ye eun's picture
Ye eun
20 pencils

i don't know how a german looks, but i can realize he isn't a german

sleep

Guest's picture
Guest

i have seen some German punks and I can assure you that this is really not realistic

Guest's picture
Guest

See thats my point - he looks not german

Guest's picture
Guest

OK then Where is he from? And what does a Gertman look like...you all sound like clients!

Guest's picture
Guest

But you have to react like a client if a guy suppose to be a german doesnt look like a german and is advertising a german product/ brand - something is wrong

Dzsoi's picture
Dzsoi
5268 pencils

Maybe bad casting, but very clever, good ad. I would trust this bank for sure.

Guest's picture
Guest

haha clients are not our enemies buddy, they give us our daily bread

ballyscanlon's picture
ballyscanlon
2 pencils

"Evgeniy Krylov" is not the photographer of this image. i am. ballyscanlon.com this is a stock image purchased from gettimages.com

http://www.gettyimages.com/detail/82300015/Digital-Vision

copyright is under my name.

HappyHour's picture
HappyHour
2386 pencils

bastards.

ivan's picture
ivan

Thanks! Removed his name.

Ivan Raszl, admin of AotW

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