Advertisement
Published/Aired: 
March 2010
Description: 

Chaos. German style.
Banking. German style.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
Photographer: Evgeniy Krylov

Comments (20)

Log in or register to post comments

Highest Rated

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

simple&smart
10/10

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Simple and funny! Very funny for a bank !

talkingisfree's picture
talkingisfree
Activity Score 2710

Layout, art direction is so boring. However idea is nice.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Bad art direction but this is so good.

CG

gonndo's picture
gonndo
Activity Score 1094

So basically they're saying they're the most boring bank at the world...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

I don't knnow how a bank cold at all be exciting. You do not go to a Bank for excitiment. You go to a Bank for safety and security and precision. And that exactly what this advert tells us.

Guest's picture
Guest

@gonndo: u dont get it, pal. It's about clichés ;)

Great stuff!

gonndo's picture
gonndo
Activity Score 1094

I got it,
but I just think that showing themselves as a "boring" bank could be dangerous, that's all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

banks have to be boring. I don't want them to have fun with my money.

Guest's picture
Guest

you want your bank to be boring and predictable.

DonDraper's picture
DonDraper
Activity Score 18

good insight. good message

funny ad

artcurie's picture
artcurie
Activity Score 361

simple.
very good

Guest's picture
Guest

not very good

shortafella's picture
shortafella
Activity Score 1063

hahahaha veeery nice

LeroyChristian's picture
LeroyChristian
Activity Score 392

can please somebody explain? i dont get it

Guest's picture
Guest

They are not boring, they are accurate and pursuit for perfection! That's what Germans are known for...

ronstr's picture
ronstr
Activity Score 140

Excellent, you can do this only with the Germans!

RicardoOliveira1987's picture
RicardoOliveira1987
Activity Score 65

Nice and simple. Reminds me of an 80s ad for Lufthansa regarding plains not leaving the airport because "the coffee machine was broken" followed by "if we are like this with small things, imagine how we are with the rest.". Something like that. German style.

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture
Guest

So funny to see some of you guys slamming a Gold Epica :)

This is great work.

Dzsoi's picture
Dzsoi
Activity Score 8135

Perfect insight, I agree, a bank has to be boring, predictable. The ad is not boring, it's funny with a charming elegance and self-irony.

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

simple&smart
10/10

Advertisement