Bank Forum, Commerzbank: Chaos

Chaos. German style.
Banking. German style.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
Photographer: Evgeniy Krylov
Published: March 2010

20 comments

New Nice and Fun's picture
New Nice and Fun
377 pencils

Simple and funny! Very funny for a bank !

talkingisfree's picture
talkingisfree
2585 pencils

Layout, art direction is so boring. However idea is nice.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Bad art direction but this is so good.

CG

gonndo's picture
gonndo
1092 pencils

So basically they're saying they're the most boring bank at the world...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

I don't knnow how a bank cold at all be exciting. You do not go to a Bank for excitiment. You go to a Bank for safety and security and precision. And that exactly what this advert tells us.

Guest's picture
Guest

@gonndo: u dont get it, pal. It's about clichés ;)

Great stuff!

gonndo's picture
gonndo
1092 pencils

I got it,
but I just think that showing themselves as a "boring" bank could be dangerous, that's all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

banks have to be boring. I don't want them to have fun with my money.

Guest's picture
Guest

you want your bank to be boring and predictable.

DonDraper's picture
DonDraper
18 pencils

good insight. good message

funny ad

artcurie's picture
artcurie
250 pencils

simple.
very good

Guest's picture
Guest

not very good

shortafella's picture
shortafella
1059 pencils

hahahaha veeery nice

LeroyChristian's picture
LeroyChristian
392 pencils

can please somebody explain? i dont get it

Guest's picture
Guest

They are not boring, they are accurate and pursuit for perfection! That's what Germans are known for...

ronstr's picture
ronstr
140 pencils

Excellent, you can do this only with the Germans!

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

Nice and simple. Reminds me of an 80s ad for Lufthansa regarding plains not leaving the airport because "the coffee machine was broken" followed by "if we are like this with small things, imagine how we are with the rest.". Something like that. German style.

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture
Guest

So funny to see some of you guys slamming a Gold Epica :)

This is great work.

Dzsoi's picture
Dzsoi
5725 pencils

Perfect insight, I agree, a bank has to be boring, predictable. The ad is not boring, it's funny with a charming elegance and self-irony.

maayan poplavsky's picture
maayan poplavsky
53 pencils

simple&smart
10/10

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