Bank Colpatria: Bear

Online bank statement. More trees.

Advertising Agency: Soul Ade+Toro Bogota, Colombia
Creative President: Nacho Martinez
Creative Directors: Giovanny Saavedra, Checho Sarabia
Art Director: Sergio Becerra
Copywriter: Vladimir silva
Illustrator: Robert paz
Published: June 2010

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21 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Even the model looks ashamed to be appearing in this flimsy execution.

Write a wise saying and your name will live forever – Anonymous.

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abake's picture
abake
1235 pencils

So they're shielding their eyes from the sun, yes?
Don't think it's particularly good.

Guest's picture
Guest

It´s a great idea

Roger Keynes's picture
Roger Keynes
5497 pencils

This feels/looks/smells an 'green' claim from the 90's.

Topical use of bear though. (Tipp-Ex viral/Nissan LEAF/US State Lottery/Bundaberg Rum etc etc etc :)

Will Think for Salary

rehpani's picture
rehpani
312 pencils

LA IDEA ES INTERESANTE PORQUE ES SENCILLA Y CLARA
LA EJECUCIÓN TUVO QUE SER DIFERENTE,

EL PLANO ES DEMASIADO CERRADO, TALVEZ SE TENÍA QUE MOSTRAR UN POCO DE ESCENARIO,
SOLO ESTOY OPINANDO

Gi_bo's picture
Gi_bo
1385 pencils

Eso ni le quita ni le pone. El aviso es flojo pero no por el plano cerrado. El estilo de comunicacion es de los 90. El mensaje no es memorable, es un truco viejo y aburrido

GiBo

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

how extremely boring

bloomonkey's picture
bloomonkey
99 pencils

Has he just got in his monthly statement and spent too much on the Mrs? lol.

Daft, I like ads that go on about the environment when there is a good cause for it, but this is silly.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

silvi's picture
silvi
4172 pencils

Not great, not bad. A regular ad.

F.Abboud's picture
F.Abboud
218 pencils

What is the message here? Can anyone shed some more light please? Not that I'm interested in these Ads; it's just not comprehensive at all.

bobby666's picture
bobby666
1460 pencils

too forced... too far-fetched... too much

ricklo's picture
ricklo
16 pencils

Bad retouch... Idea is kind of good, but it needs a better execution.

Guest's picture
Guest

Not straight to the point enough..

IRONWORKS's picture
IRONWORKS
222 pencils

i thought the bear need a panadol pill.

Maliha Naseem's picture
Maliha Naseem
16 pencils

That's exactly what I thought too. hahaha

Maliha Naseem

Guest's picture
Guest

So bad idea 4 Colombia

Guest's picture
Guest

ASPIRINA??

CamiloSanchez's picture
CamiloSanchez
30 pencils

hahaha

Guest's picture
Guest

small agency

CamiloSanchez's picture
CamiloSanchez
30 pencils

...why "trees"?

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