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Talk them dead, House-wife

Agency: 
Published/Aired: 
May 2016
Description: 

Don't talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching: Sathish

Comments (105)

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Highest Rated

Guest's picture
Guest

This is a great print. Speaks so much.

ManuTheGreat's picture
ManuTheGreat
Activity Score 22

Awesome work. One would have been enough.

geraldanith's picture
geraldanith
Activity Score 97

Honestly, one of the best piece to have won at Abbys (india), hope it wins at Cannes too!! All the best team!!

akashanandh's picture
akashanandh
Activity Score 49

I agree! Super idea, great execution, deserves to win more awards! Congrats already!!

kimishoot's picture
kimishoot
Activity Score 2

Mind blowing truth and awesome ch work....perfect for Abbys award...Congrats !!!!! Good Luck for more !! :)

gollum77's picture
gollum77
Activity Score 23

Offlate people have forgotten what a creative thought could lead to. This is an epitome of creativity and execution. Beautiful idea has seen an amazing expression. Phenomenally brilliant social communication. Any more superlatives available will just be an understatement. Vinci its an amazing piece of art and deserves more awards and still it wouldnt suffice for such a rendition. Way to go mate.

n_xtlf's picture
n_xtlf
Activity Score 17

idea is clear and great execution

harakrishnamaya's picture
harakrishnamaya
Activity Score 17

Cannes winner this time!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Simple, emotive, memorable and beautifully executed.

hidearshake's picture
hidearshake
Activity Score 132

How would she know he is driving so she should not talk to him?

ggautham007's picture
ggautham007
Activity Score 18

beautiful execution....

Gunnar's picture
Gunnar
Activity Score 42

Really nice!

ajayram's picture
ajayram
Activity Score 2

super stuff. just the right tone for this kind of a communication. @hidearshake: she already knows he is driving. and she doesnt want him to hang up. she s in love. And that's probably why this works even better because the communication is specific as opposed to "Do not use mobile phones while driving."

bats's picture
bats
Activity Score 75

Awesome! super crafting. love it.

subcifer's picture
subcifer
Activity Score 9

Very nicely art directed. Good show guys!

guru84's picture
guru84
Activity Score 91

Great work requires no explanation to tell what was in the artist's mind when he took the brush.
This great piece of Art & Copy deserves every bit of CELEBRATION!!!

Vinci & Akhil .. CELEBRATION will never leave you ;) lol
jokes apart :D

This is a drop of creativity from a true adman.
Vinci.. all d best for Cannes:)

..

shatru's picture
shatru
Activity Score 101

good idea and very good casting... and the detailing very very impressive! MORE METALS TO COME YOUR WAY GUYS:) CHEERS!!!

neutral's picture
neutral
Activity Score 14

to the core . .

makelogobigger's picture
makelogobigger
Activity Score 470

its like the blood has a life on its own! great work

Dzsoi's picture
Dzsoi
Activity Score 8436

Fcking amazing!!! When you read only positive comments, that is a good sign of a masterpiece. Most creative shock-advertising I have ever seen in my life.

atb2005's picture
atb2005
Activity Score 13557

You ever heard about spamming? It's very common on here. Didn't you notice that all these positive comments come from INDIA??

clearsky1989's picture
clearsky1989
Activity Score 429

Ooo . Open your eyes and see clearly. Many +ve comments are from unindian nationals too.

vyshnav's picture
vyshnav
Activity Score 32

This is simply brilliant and Mind blowing. Indian Advertising Finally seems to be heading in the right direction. Keep it up, man!

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!

comAd's picture
comAd
Activity Score 162

Super piece of work. Great idea and an execution to match. Can't remember seeing such great stuff in the near future. Keep it up Vinci. Cannes Gold surely. Good show.

desiideas's picture
desiideas
Activity Score 88

Social awareness causes need to create an impact and this one definitely does. Brilliant Job! Great idea and execution

wahdeepak's picture
wahdeepak
Activity Score 8

nice insight...

funky_frogii's picture
funky_frogii
Activity Score 2536

best part is that she is newly married.which will be more sensitive ...........amazing work...love this.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mayankbarolia's picture
mayankbarolia
Activity Score 144

love the idea.. superb..

hyder1977's picture
hyder1977
Activity Score 13

Great Work. Very good Art direction. This campaign already won 2 silvers and one bronze in Goafest. Sure cannes and many international award winner. Well done guys.

whale's picture
whale
Activity Score 8

Great idea backed by awesome execution....winner for sure

meraj's picture
meraj
Activity Score 216

okay .... after a long time an ad is getting fullest authority to hit the CORE.....aweCHOome copy

sparkelspade's picture
sparkelspade
Activity Score 21

Messy.

rohdyl's picture
rohdyl
Activity Score 66

^ a nobody

suku82star's picture
suku82star
Activity Score 4

the most explicit and effective way to put across the idea. fantastic execution of the blood. how did you guys do the blood splatter? brilliant!

cracking's picture
cracking
Activity Score 23

Heart-beat skipper!

rohdyl's picture
rohdyl
Activity Score 66

Amazing! Shouts at you like a teacher to a naughty kid!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool...very heavy, though. Maybe it should work exactly because of that!

R U serious's picture
R U serious
Activity Score 416

Awesome.

Say my name, say my name...

Ameya's picture
Ameya
Activity Score 42

Excellent campaign.. very well executed!!

Wordnerd's picture
Wordnerd
Activity Score 6692

great campaign

Don Rapper's picture
Don Rapper
Activity Score 223

wow, this is amazing, really good idea and execution. This is a sure win.

What are those drawings on her hand?

Byte's picture
Byte
Activity Score 327

WHAT HAPPENED TO HER HAND? I DON´T GET IT.

Byte!

Don Rapper's picture
Don Rapper
Activity Score 223

me neither

Emanresu's picture
Emanresu
Activity Score 2148

It looks to be a henna tattoo, but I am not 100% certain. Maybe someone of Indian background or knowledge of Indian culture can enlighten us.

Aside from that, simple yet highly effective campaign.

tyro's picture
tyro
Activity Score 28

yes it is a henna tattoo..
indian (hindu) women generally apply it during their wedding.. so this could be a newly married lady

Guest's picture
Guest

the same question she is asking to her husband. u pls leave the advertising man

vinciraj's picture
vinciraj
Activity Score 53

Byte and Baku..
thanks for ur honest comment.
in India, the newly married girl will have meganthi in her hands... its a tradition..

Don Rapper's picture
Don Rapper
Activity Score 223

oh all right, i didnt know thanks! very good ad!

mariobross2's picture
mariobross2
Activity Score 34

yep, just use your imagination, and flirting while driving seems to no longer be so thrilling

dthlb72's picture
dthlb72
Activity Score 545

Scary, Arty, Good

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