Don't talk while he drives
Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009
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105 Comments
Awesome work. One would have been enough.
Honestly, one of the best piece to have won at Abbys (india), hope it wins at Cannes too!! All the best team!!
I agree! Super idea, great execution, deserves to win more awards! Congrats already!!
Mind blowing truth and awesome ch work....perfect for Abbys award...Congrats !!!!! Good Luck for more !! :)
Offlate people have forgotten what a creative thought could lead to. This is an epitome of creativity and execution. Beautiful idea has seen an amazing expression. Phenomenally brilliant social communication. Any more superlatives available will just be an understatement. Vinci its an amazing piece of art and deserves more awards and still it wouldnt suffice for such a rendition. Way to go mate.
idea is clear and great execution
Cannes winner this time!
Simple, emotive, memorable and beautifully executed.
How would she know he is driving so she should not talk to him?
beautiful execution....
Really nice!
super stuff. just the right tone for this kind of a communication. @hidearshake: she already knows he is driving. and she doesnt want him to hang up. she s in love. And that's probably why this works even better because the communication is specific as opposed to "Do not use mobile phones while driving."
Awesome! super crafting. love it.
Very nicely art directed. Good show guys!
Great work requires no explanation to tell what was in the artist's mind when he took the brush.
This great piece of Art & Copy deserves every bit of CELEBRATION!!!
Vinci & Akhil .. CELEBRATION will never leave you ;) lol
jokes apart :D
This is a drop of creativity from a true adman.
Vinci.. all d best for Cannes:)
..
good idea and very good casting... and the detailing very very impressive! MORE METALS TO COME YOUR WAY GUYS:) CHEERS!!!
to the core . .
its like the blood has a life on its own! great work
is it half cooked or half uncooked? its half uncooked!
Fcking amazing!!! When you read only positive comments, that is a good sign of a masterpiece. Most creative shock-advertising I have ever seen in my life.
You ever heard about spamming? It's very common on here. Didn't you notice that all these positive comments come from INDIA??
Ooo . Open your eyes and see clearly. Many +ve comments are from unindian nationals too.
This is simply brilliant and Mind blowing. Indian Advertising Finally seems to be heading in the right direction. Keep it up, man!
Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!
Super piece of work. Great idea and an execution to match. Can't remember seeing such great stuff in the near future. Keep it up Vinci. Cannes Gold surely. Good show.
Social awareness causes need to create an impact and this one definitely does. Brilliant Job! Great idea and execution
nice insight...
best part is that she is newly married.which will be more sensitive ...........amazing work...love this.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
love the idea.. superb..
Great Work. Very good Art direction. This campaign already won 2 silvers and one bronze in Goafest. Sure cannes and many international award winner. Well done guys.
Great idea backed by awesome execution....winner for sure
okay .... after a long time an ad is getting fullest authority to hit the CORE.....aweCHOome copy
Messy.
^ a nobody
the most explicit and effective way to put across the idea. fantastic execution of the blood. how did you guys do the blood splatter? brilliant!
Heart-beat skipper!
Amazing! Shouts at you like a teacher to a naughty kid!
Cool...very heavy, though. Maybe it should work exactly because of that!
Awesome.
Say my name, say my name...
Excellent campaign.. very well executed!!
great campaign
wow, this is amazing, really good idea and execution. This is a sure win.
What are those drawings on her hand?
WHAT HAPPENED TO HER HAND? I DON´T GET IT.
Byte!
me neither
It looks to be a henna tattoo, but I am not 100% certain. Maybe someone of Indian background or knowledge of Indian culture can enlighten us.
Aside from that, simple yet highly effective campaign.
yes it is a henna tattoo..
indian (hindu) women generally apply it during their wedding.. so this could be a newly married lady
the same question she is asking to her husband. u pls leave the advertising man
Byte and Baku..
thanks for ur honest comment.
in India, the newly married girl will have meganthi in her hands... its a tradition..
oh all right, i didnt know thanks! very good ad!
yep, just use your imagination, and flirting while driving seems to no longer be so thrilling
www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql
Scary, Arty, Good
~it grabs you~ Inspiring!
What an idea sirji!!!!
awesome piece of work.. sure to be recognised globally.
all the best!!
very# Effective, it's touch my heart
I REALLY like this one. It makes sooo much sense, and its nice that its not slamming just the driver for being reckless as these social awareness ads usually do!!
So true, here the brief was excellent too - switching the target group made possible to create this fine concept!
really a good piece...
love it guys! well done!
am an advertising junkie | read my flog at http://www.desicreative.com/forum
good nice wonderful thought execution
..
Diff. in this category.
Nice campaign!
cheers for metals.
Jeff
This is incredible
good creativity,well done team..
everything is k...
one small correction..
she s a newly married woman(i can find from her hand and neck)
wedding ring and
Bindi on her fore head missing.
these two will make big difference in India
good work... :)
:)
neat!
direct and emotional....nice
Good imagery to send a powerful message. Good art direction!
www.printfac3.com
Excellent campaign! I love it!
Talking while driving has become quite an issue around the world and I think graphic, very real images are the only way to portray the true dangers. Sad but true.
Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency
very VERY VERY GOOD ART!!!
Muy bueno!
One effective way to prevent accidents due to usage of mobile phones while driving
Great creative, at the end of the day, is great strategy as well.
The strategy here is to put the responsibility of the driver's safety with the caller, not with the driver himself/ herself.
The idea is so powerful because of this paradigm shift.
Kudos to all concerned.
decidedly average, if at that. gimmicky art direction not suited to the message and a line of copy has no reason to be gender specific. It's a 1 ad idea that's been stretched into a campaign that may, at best, get recognition in a 'Young Guns' Award Show.
did u hear that this ad has won best print award?? i think there is no more need to say anything about ur comment. (It's better to let someone think you are an Idiot than to open your mouth and prove it)
Fruitful campaign. Awesome art direction.
AWESOME!
now that's called effectiveness of campaign. excellent job bro.
Its one of that "On the face" Campaign!!
Well deserved!
Ads u create needs Attention!! http://www.clayology.com
This is a great print. Speaks so much.
excellent job. love the idea
Very forced idea, don`t like it.
bad photoshop retouch as well.
Excellent, eyes-catching
GRAN IDEA, que es ese detalle en el brazo de la señora ? tatuaje ?
So strong!
great campaign
Simple thought that every body wants to say & every body knows but execution (art direction) is very very very……………….fantastic. award goes to the execution very well done & power full.
..
very good, i like the idea of talking to the people who talk to the people who are driving. winner.
sanjay daiv
a winner!
Great work, nicely portrayed.
Don't follow the herd - be yourself!
Similar thought in different way http://adbasha.blogspot.com/2009/03/du-must-die.html
mind blowing!! Loved it
www.wordsofbabel.blogspot.com
Let not talk about awards...........I love the execution way, would say,,one more like this on some other project
nice execution and nice actually superb idea :)
Thumbs up.
hagebernard@hotmail.com
www.the-lunatic.com
Amazingly brilliant concept and execution! Kudos to you.
Great concept!
what a concept guys... brilliant work
Brilliant...but can someone please tell me why she has some sort or artwork on her hand?
Dats henna or mehndi.. a ritual for Indian brides. This only goes on to say that the woman is a newly-wed. And, Crash!!
Awesome !!!!!!
amazing!
Suuuuuuuuuupeerrrrrrrrrrrrrrrrrrrbbbbbbbbbbbb
This ad make you think. Room for Introspection. Nicely done!
Amazing art direction
Nice one