Bangalore traffic police: Talk them dead, House-wife

Don't talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009

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105 comments

ManuTheGreat's picture
ManuTheGreat
22 pencils

Awesome work. One would have been enough.

geraldanith's picture
geraldanith
97 pencils

Honestly, one of the best piece to have won at Abbys (india), hope it wins at Cannes too!! All the best team!!

akashanandh's picture
akashanandh
49 pencils

I agree! Super idea, great execution, deserves to win more awards! Congrats already!!

kimishoot's picture
kimishoot
2 pencils

Mind blowing truth and awesome ch work....perfect for Abbys award...Congrats !!!!! Good Luck for more !! :)

gollum77's picture
gollum77
23 pencils

Offlate people have forgotten what a creative thought could lead to. This is an epitome of creativity and execution. Beautiful idea has seen an amazing expression. Phenomenally brilliant social communication. Any more superlatives available will just be an understatement. Vinci its an amazing piece of art and deserves more awards and still it wouldnt suffice for such a rendition. Way to go mate.

n_xtlf's picture
n_xtlf
17 pencils

idea is clear and great execution

harakrishnamaya's picture
harakrishnamaya
17 pencils

Cannes winner this time!

thedesignaddict's picture
thedesignaddict
5366 pencils

Simple, emotive, memorable and beautifully executed.

hidearshake's picture
hidearshake
132 pencils

How would she know he is driving so she should not talk to him?

ggautham007's picture
ggautham007
18 pencils

beautiful execution....

Gunnar's picture
Gunnar
42 pencils

Really nice!

ajayram's picture
ajayram
2 pencils

super stuff. just the right tone for this kind of a communication. @hidearshake: she already knows he is driving. and she doesnt want him to hang up. she s in love. And that's probably why this works even better because the communication is specific as opposed to "Do not use mobile phones while driving."

bats's picture
bats
75 pencils

Awesome! super crafting. love it.

subcifer's picture
subcifer
9 pencils

Very nicely art directed. Good show guys!

guru84's picture
guru84
91 pencils

Great work requires no explanation to tell what was in the artist's mind when he took the brush.
This great piece of Art & Copy deserves every bit of CELEBRATION!!!

Vinci & Akhil .. CELEBRATION will never leave you ;) lol
jokes apart :D

This is a drop of creativity from a true adman.
Vinci.. all d best for Cannes:)

..

shatru's picture
shatru
101 pencils

good idea and very good casting... and the detailing very very impressive! MORE METALS TO COME YOUR WAY GUYS:) CHEERS!!!

neutral's picture
neutral
14 pencils

to the core . .

makelogobigger's picture
makelogobigger
417 pencils

its like the blood has a life on its own! great work

STFU and Make the Logo BIGGER!

Dzsoi's picture
Dzsoi
5269 pencils

Fcking amazing!!! When you read only positive comments, that is a good sign of a masterpiece. Most creative shock-advertising I have ever seen in my life.

atb2005's picture
atb2005
13567 pencils

You ever heard about spamming? It's very common on here. Didn't you notice that all these positive comments come from INDIA??

clearsky1989's picture
clearsky1989
429 pencils

Ooo . Open your eyes and see clearly. Many +ve comments are from unindian nationals too.

vyshnav's picture
vyshnav
32 pencils

This is simply brilliant and Mind blowing. Indian Advertising Finally seems to be heading in the right direction. Keep it up, man!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!

comAd's picture
comAd
162 pencils

Super piece of work. Great idea and an execution to match. Can't remember seeing such great stuff in the near future. Keep it up Vinci. Cannes Gold surely. Good show.

desiideas's picture
desiideas
88 pencils

Social awareness causes need to create an impact and this one definitely does. Brilliant Job! Great idea and execution

wahdeepak's picture
wahdeepak
8 pencils

nice insight...

funky_frogii's picture
funky_frogii
2538 pencils

best part is that she is newly married.which will be more sensitive ...........amazing work...love this.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mayankbarolia's picture
mayankbarolia
144 pencils

love the idea.. superb..

hyder1977's picture
hyder1977
13 pencils

Great Work. Very good Art direction. This campaign already won 2 silvers and one bronze in Goafest. Sure cannes and many international award winner. Well done guys.

whale's picture
whale
8 pencils

Great idea backed by awesome execution....winner for sure

meraj's picture
meraj
216 pencils

okay .... after a long time an ad is getting fullest authority to hit the CORE.....aweCHOome copy

sparkelspade's picture
sparkelspade
20 pencils

Messy.

rohdyl's picture
rohdyl
66 pencils

^ a nobody

suku82star's picture
suku82star
4 pencils

the most explicit and effective way to put across the idea. fantastic execution of the blood. how did you guys do the blood splatter? brilliant!

cracking's picture
cracking
23 pencils

Heart-beat skipper!

rohdyl's picture
rohdyl
66 pencils

Amazing! Shouts at you like a teacher to a naughty kid!

Marlus Lau's picture
Marlus Lau
1806 pencils

Cool...very heavy, though. Maybe it should work exactly because of that!

R U serious's picture
R U serious
405 pencils

Awesome.

Say my name, say my name...

Ameya's picture
Ameya
42 pencils

Excellent campaign.. very well executed!!

Wordnerd's picture
Wordnerd
6662 pencils

great campaign

Don Rapper's picture
Don Rapper
223 pencils

wow, this is amazing, really good idea and execution. This is a sure win.

What are those drawings on her hand?

Byte's picture
Byte
327 pencils

WHAT HAPPENED TO HER HAND? I DON´T GET IT.

Byte!

Don Rapper's picture
Don Rapper
223 pencils

me neither

Emanresu's picture
Emanresu
2150 pencils

It looks to be a henna tattoo, but I am not 100% certain. Maybe someone of Indian background or knowledge of Indian culture can enlighten us.

Aside from that, simple yet highly effective campaign.

tyro's picture
tyro
28 pencils

yes it is a henna tattoo..
indian (hindu) women generally apply it during their wedding.. so this could be a newly married lady

Guest's picture
Guest

the same question she is asking to her husband. u pls leave the advertising man

vinciraj's picture
vinciraj
48 pencils

Byte and Baku..
thanks for ur honest comment.
in India, the newly married girl will have meganthi in her hands... its a tradition..

Don Rapper's picture
Don Rapper
223 pencils

oh all right, i didnt know thanks! very good ad!

mariobross2's picture
mariobross2
34 pencils

yep, just use your imagination, and flirting while driving seems to no longer be so thrilling

dthlb72's picture
dthlb72
545 pencils

Scary, Arty, Good

libra-shalom's picture
libra-shalom
10 pencils

~it grabs you~ Inspiring!

Quickgun's picture
Quickgun
334 pencils

What an idea sirji!!!!

pradeep01's picture
pradeep01
26 pencils

awesome piece of work.. sure to be recognised globally.

pradeep01's picture
pradeep01
26 pencils

all the best!!

t.l's picture
t.l
41 pencils

very# Effective, it's touch my heart

.m.'s picture
.m.
3 pencils

I REALLY like this one. It makes sooo much sense, and its nice that its not slamming just the driver for being reckless as these social awareness ads usually do!!

Dzsoi's picture
Dzsoi
5269 pencils

So true, here the brief was excellent too - switching the target group made possible to create this fine concept!

tanmaywelingkar's picture
tanmaywelingkar
2 pencils

really a good piece...

ek kanya's picture
ek kanya
814 pencils

love it guys! well done!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils

good nice wonderful thought execution

..

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

Diff. in this category.
Nice campaign!
cheers for metals.

Jeff

tweetyraha's picture
tweetyraha
2 pencils

This is incredible

tamils's picture
tamils
202 pencils

good creativity,well done team..
everything is k...
one small correction..
she s a newly married woman(i can find from her hand and neck)

wedding ring and
Bindi on her fore head missing.

these two will make big difference in India

good work... :)

tamils's picture
tamils
202 pencils

:)

rohit_bharati's picture
rohit_bharati
75 pencils

neat!

Guest's picture
Guest

direct and emotional....nice

Amy Edward's picture
Amy Edward
16 pencils

Good imagery to send a powerful message. Good art direction!

The Brainchild Group's picture
The Brainchild Group
23 pencils

Excellent campaign! I love it!

Talking while driving has become quite an issue around the world and I think graphic, very real images are the only way to portray the true dangers. Sad but true.

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

raulbanderas's picture
raulbanderas
357 pencils

very VERY VERY GOOD ART!!!

Guest's picture
Guest

Muy bueno!

Guest's picture
Guest

One effective way to prevent accidents due to usage of mobile phones while driving

Guest's picture
Guest

Great creative, at the end of the day, is great strategy as well.
The strategy here is to put the responsibility of the driver's safety with the caller, not with the driver himself/ herself.
The idea is so powerful because of this paradigm shift.
Kudos to all concerned.

Guest's picture
Guest

decidedly average, if at that. gimmicky art direction not suited to the message and a line of copy has no reason to be gender specific. It's a 1 ad idea that's been stretched into a campaign that may, at best, get recognition in a 'Young Guns' Award Show.

Guest's picture
Guest

did u hear that this ad has won best print award?? i think there is no more need to say anything about ur comment. (It's better to let someone think you are an Idiot than to open your mouth and prove it)

robert saravanan's picture
robert saravanan
32 pencils

Fruitful campaign. Awesome art direction.

Guest's picture
Guest

AWESOME!

Vikas Ahuja's picture
Vikas Ahuja
2 pencils

now that's called effectiveness of campaign. excellent job bro.

clayology com's picture
clayology com
247 pencils

Its one of that "On the face" Campaign!!

Well deserved!

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

This is a great print. Speaks so much.

hatxi83's picture
hatxi83
25 pencils

excellent job. love the idea

terryads's picture
terryads
91 pencils

Very forced idea, don`t like it.
bad photoshop retouch as well.

v0the0kwc's picture
v0the0kwc
141 pencils

Excellent, eyes-catching

Guest's picture
Guest

GRAN IDEA, que es ese detalle en el brazo de la señora ? tatuaje ?

Guest's picture
Guest

So strong!

vijaychauhan's picture
vijaychauhan
3 pencils

great campaign

Vijaya Kumar.C.P's picture
Vijaya Kumar.C.P
70 pencils

Simple thought that every body wants to say & every body knows but execution (art direction) is very very very……………….fantastic. award goes to the execution very well done & power full.

..

Guest's picture
Guest

very good, i like the idea of talking to the people who talk to the people who are driving. winner.

sanjay daiv

raven's picture
raven
204 pencils

a winner!

prs's picture
prs
210 pencils

Great work, nicely portrayed.

Don't follow the herd - be yourself!

Vijaya Kumar.C.P's picture
Vijaya Kumar.C.P
70 pencils
vidya.shankaran's picture
vidya.shankaran
724 pencils

mind blowing!! Loved it

Guest's picture
Guest

Let not talk about awards...........I love the execution way, would say,,one more like this on some other project

pdabhinav's picture
pdabhinav
100 pencils

nice execution and nice actually superb idea :)

Bernard Hage's picture
Bernard Hage
9 pencils

Thumbs up.

kindlovingsoul's picture
kindlovingsoul
82 pencils

Amazingly brilliant concept and execution! Kudos to you.

Guest's picture
Guest

Great concept!

Guest's picture
Guest

what a concept guys... brilliant work

Guest's picture
Guest

Brilliant...but can someone please tell me why she has some sort or artwork on her hand?

Guest's picture
Guest

Dats henna or mehndi.. a ritual for Indian brides. This only goes on to say that the woman is a newly-wed. And, Crash!!

Mistiko's picture
Mistiko
68 pencils

Awesome !!!!!!

kondensofke's picture
kondensofke
338 pencils

amazing!

Guest's picture
Guest

Suuuuuuuuuupeerrrrrrrrrrrrrrrrrrrbbbbbbbbbbbb

manumartin5's picture
manumartin5
1202 pencils

This ad make you think. Room for Introspection. Nicely done!

miserablybeautiful's picture
miserablybeautiful
20 pencils

Amazing art direction

clearsky1989's picture
clearsky1989
429 pencils

Nice one

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