Bangalore traffic police: Talk them dead, Friend

Don't talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009

39 comments

geraldanith's picture
geraldanith
97 pencils

Cracker stuff!! Highly effective

akashanandh's picture
akashanandh
49 pencils

Shall we say, bloody good work!?!!! Keep it going, mates!

harakrishnamaya's picture
harakrishnamaya
17 pencils

wonderful art direction and Photography

Adaddicted's picture
Adaddicted
3435 pencils

Art and retouching is bloody perfect I must say... but how the hell she knows that he is driving??!
It is always up to the person behind the wheel whether to answer!.......................just my thought.

withalltherespects

Guest's picture
Guest

yeah, dats right

ggautham007's picture
ggautham007
18 pencils

i like it... the way its visualized from the different perspective...

bats's picture
bats
75 pencils

too good!

subcifer's picture
subcifer
9 pencils

Very nicely art directed. Good show guys!

awgraphy's picture
awgraphy
18 pencils

WOW! . great idea and perfect execution

alvinivanicko's picture
alvinivanicko
263 pencils

good idea and beautiful execution wow

makelogobigger's picture
makelogobigger
417 pencils

eff the 3d ... going back to basics, that was awesome... are you getting a cage installed for the lion? :P

STFU and Make the Logo BIGGER!

vyshnav's picture
vyshnav
32 pencils

Await your Beast!!!!!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Good idea

jsjv's picture
jsjv
41 pencils

The expressions on the people's faces are such if they were 'hearing' the crash, and the blood is, pardon my language, icing on the cake.

Guest's picture
Guest

I believe the expressions and the body language in this campaign are much like that those of the person on the other end actually involved in the crash. So they are bearing the brunt of the accident emotionally just as much as the other person will have physically. its like showing the person in the crash as well as the effect it has on the person on the other end of the phone

michelangelo's picture
michelangelo
660 pencils

great art direction, bad copywriting

mayankbarolia's picture
mayankbarolia
144 pencils

love the campaign.. awesome..

Anilk's picture
Anilk
16 pencils

Sooooooperb.... killer idea....

mikeelrapido's picture
mikeelrapido
1929 pencils

Strong idea..

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alexander_bickov's picture
alexander_bickov
3279 pencils

Strong

cracking's picture
cracking
23 pencils

imagine driving down the M4 and being on the fone! Bloody hell!!

Mantufayo's picture
Mantufayo
580 pencils

wow! I like it!, this is another angle of the same problem.

ek kanya's picture
ek kanya
814 pencils

nice. very nice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sneha2412's picture
sneha2412

Brilliant!!! Superb concept and excellent art direction!

jayesh_chill's picture
jayesh_chill
71 pencils

Looks unnatural(of course it is )...but sadly looks very fake. Expressions are too contrived.

pwucel's picture
pwucel
158 pencils

BRAVO... A little bit surreal but still fine.

rameshnaidu's picture
rameshnaidu
8 pencils

good idea & gr8 art direction

ertn77's picture
ertn77
2 pencils

great. very effective.

Abrahams's picture
Abrahams
109 pencils

As if a real tragedy has taken place....magnificent!! Great is the idea, and so is the execution.

NONE™'s picture
NONE™
209 pencils

Muy Bueno!!!!

NONE™

i have a question's picture
i have a question
73 pencils

Seems like the other one on the phone has been hit by a car at 150 miles/hr.
Kudos to the team.

mark3r's picture
mark3r
1945 pencils

THis is gold!!!!!!!!!!!!!!!!!

:::MARK3R:::

Guest's picture
Guest

wow!!!

Federico Hackdoski.'s picture
Federico Hackdoski.
14 pencils

wooo relly cool!
i got it in an instant!
very funny n intelligent :)

Guest's picture
Guest

This is real concept, I luv it
3 bosa for the team

Good Job

U'doH
SUB Consulting

Guest's picture
Guest

Awesome......... i luv it.... great work guys......

Guest's picture
Guest

but how so much of blood is splashes out at once through very tiny holes???

pdabhinav's picture
pdabhinav
100 pencils

nice :/

Rajesh Kumar's picture
Rajesh Kumar
4 pencils

Hey

Only one issue from my perspective. You given punch line for this ad "Don't talk while he(male) drives". But how to define that she is only talking to his husband(male), person could be sister, mother or etc.
But overall its very effective.

Thank You

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