PRESENTSCLIO 2012

BandSports: Grandpa

24/7 Sports Channel
BandSports

Advertising Agency: Ogilvy Brasil, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Eduardo Doss
Copywriter: Hugo Veiga
Advertiser's Supervisor: Alexandre Bortolai
Account Manager: Evandro Guimaraes
Account Supervisor: Carolina Vieira
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Getty Images
Media Director: Toco Monteleone
Published: 2011

14 comments

ace85le's picture
ace85le
3939 pencils

This won Cannes? why o why!

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colombiad's picture
colombiad
34 pencils

al borde de lo aceptable.

tirthomitro's picture
tirthomitro
2760 pencils

unbelievably bad to win a cannes
for sure

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a great campaign but this one is slightly off - the thing on his nose doesn't add anything, only distracts. Others are great.

Hammad S's picture
Hammad S
488 pencils

I think the thing on his nose adds to the effect. It shows his health is weak and he may die soon and during a family photo he doesn't care (as much). That could be his last moments with family but he'd rather spend his last moments with the channel. So it's more than him ignoring everyone for the product; he wants to spend his last moments with the product.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I know, I know. But to me, it's too much. Kills the subtlety.

abake's picture
abake
1266 pencils

Well, it is an old idea, but it's done in a fresh way, which is more than most manage.

Glut's picture
Glut
3947 pencils

so basic. cannes? my god.

thedesignaddict's picture
thedesignaddict
5393 pencils

We've seen it a million times. Total whiff.

kleenex's picture
kleenex
29948 pencils

I want to agree..

Ed Rapport's picture
Ed Rapport
724 pencils

THIS WON AT CANNES IN 2011??? WHO IN THE HELL WERE THE JUDGES.?. FUNNY IDEA BUT NOT A TROPHY WINNER??? PUHHHLLLEASE.. SEEN IT A MILLION TIMES AS WELL.. ABSOLOUTELY BAD IDEA TO GIVE THIS A STANDING OVATION IN CANNES?? AD IS ONLY SLIGHTLY BETTER THAN STUDENT WORK..WOW.. FEEL SORRY FOR THE NERDS WHO SPENT THEIR MONEY JUST TO GET THERE TO CANNES... HUGE DISAPPOINT IMO!!!

Bob.C's picture
Bob.C
1135 pencils

Liked the others but this doesn't work for me - something about the pose.

MidasTouch's picture
MidasTouch
1024 pencils

Oh yeah, sure. If my grandpa was about to die with tubes in his nose, I think I'll take a picture of me and family laughing, while watching a sport channel.
God, people are so strange when talking about feelings and family...
This is just too weird.
This won Cannes?! What are we still doing here, commenting ads and trying to up our culture?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

LittleJoe's picture
LittleJoe
345 pencils

the tubes in the nose... oh my god... without it should be different???? I say NO

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