Advertisement

Sweatproof

Agency: 
Published/Aired: 
April 2008
Description: 
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy Dilallo, Jay Benjamin
Art Directors: Blair Kimber, Adam Fine
Copywriter: Hamish Grieve
Designer: Jeffrey Oley
Photographer: Simon Harsent
Retoucher: Marcus Thyer
Account Service: Peter Bosilkovsky

Comments (20)

Log in or register to post comments

Highest Rated

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A product "name" doesn't usually fall under the category of advertising copy. There's no headline, no body copy, not even a tag line, hence no-copy ad.

Peace out!

nicoruk's picture
nicoruk
Activity Score 107

nice one!
unusual situation for such a boring product!

Brainsugar's picture
Brainsugar
Activity Score 1625

Have you ever heard about ghost ads?

The Man Who Never Had A Blog.'s picture
The Man Who Nev...
Activity Score 19

Yeah, I Agree (nicoruk).
And even intrepid.

sold's picture
sold
Activity Score 3305

well done!
congrats!

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

they spent too much time thinking !

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

isn't that the idea?

Disco Munky's picture
Disco Munky
Activity Score 3890

I know right?

"Make a name, or be defamed"

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I've been hearing those idiots yelling "first thought! first thought!"
Now, we've got "too much time spent thinking!"

Can't you people make up your friggin' mind already?!!

Nice visual storytelling here, BTW. Definitely one of the better no-copy ads I've seen lately.

John Obraz's picture
John Obraz
Activity Score 22

no-copy ad??!?!
i guess "sweatproof" is not a word?

and yes, i'm a copywriter.

excellent ad btw

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A product "name" doesn't usually fall under the category of advertising copy. There's no headline, no body copy, not even a tag line, hence no-copy ad.

Peace out!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Nice one.
good execution, one of the better ways to sex up a dull product.
Great mood, location lighting, and isn't completely reliant on fancy retouching.

www.jpmountford.com

Vicomte's picture
Vicomte
Activity Score 287

well done. Very nice work

amsterdam73's picture
amsterdam73
Activity Score 374

nice. simple to the point idea. thumbs up.

chavez's picture
chavez
Activity Score 2

good job

Davosk's picture
Davosk
Activity Score 4815

Great job. Who are the creatives?

Adam Hyde's picture
Adam Hyde
Activity Score 78

well-done.. bravo

DGCS's picture
DGCS
Activity Score 410

Very good!God job.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

me gusta la rareza de la situacion para este tipo de producto.

[ http://eltubedeyou.blogspot.com ]

Dudley's picture
Dudley
Activity Score 77

wow this rocks!!!

Copy_ranter's picture
Copy_ranter
Activity Score 194

This is great. Way to take a normal everyday product and put it in a situation that definitely is NOT a part of its identity. I love it.

Advertisement

20% Off Sale at iStock until December 9th 2016