Band Aid: Sweatproof

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy Dilallo, Jay Benjamin
Art Directors: Blair Kimber, Adam Fine
Copywriter: Hamish Grieve
Designer: Jeffrey Oley
Photographer: Simon Harsent
Retoucher: Marcus Thyer
Account Service: Peter Bosilkovsky

April 2008


nicoruk's picture
107 pencils

nice one!
unusual situation for such a boring product!

Brainsugar's picture
1624 pencils

Have you ever heard about ghost ads?

The Man Who Never Had A Blog.'s picture
The Man Who Nev...
19 pencils

Yeah, I Agree (nicoruk).
And even intrepid.

sold's picture
3305 pencils

well done!

vidya.shankaran's picture
724 pencils

they spent too much time thinking !

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

isn't that the idea?

Disco Munky's picture
Disco Munky
3890 pencils

I know right?

"Make a name, or be defamed"

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I've been hearing those idiots yelling "first thought! first thought!"
Now, we've got "too much time spent thinking!"

Can't you people make up your friggin' mind already?!!

Nice visual storytelling here, BTW. Definitely one of the better no-copy ads I've seen lately.

John Obraz's picture
John Obraz
22 pencils

no-copy ad??!?!
i guess "sweatproof" is not a word?

and yes, i'm a copywriter.

excellent ad btw

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

A product "name" doesn't usually fall under the category of advertising copy. There's no headline, no body copy, not even a tag line, hence no-copy ad.

Peace out!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Nice one.
good execution, one of the better ways to sex up a dull product.
Great mood, location lighting, and isn't completely reliant on fancy retouching.

Vicomte's picture
287 pencils

well done. Very nice work

amsterdam73's picture
374 pencils

nice. simple to the point idea. thumbs up.

chavez's picture
2 pencils

good job

Davosk's picture
4815 pencils

Great job. Who are the creatives?

Adam Hyde's picture
Adam Hyde
78 pencils

well-done.. bravo

DGCS's picture
410 pencils

Very good!God job.

robottttrockkkk's picture
814 pencils

me gusta la rareza de la situacion para este tipo de producto.

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Dudley's picture
77 pencils

wow this rocks!!!

Copy_ranter's picture
194 pencils

This is great. Way to take a normal everyday product and put it in a situation that definitely is NOT a part of its identity. I love it.

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