Band Aid: Sweatproof

Band Aid: Sweatproof

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy Dilallo, Jay Benjamin
Art Directors: Blair Kimber, Adam Fine
Copywriter: Hamish Grieve
Designer: Jeffrey Oley
Photographer: Simon Harsent
Retoucher: Marcus Thyer
Account Service: Peter Bosilkovsky

Your rating: None Average: 7.2 (24 votes)

Comments

Submitted by nicoruk on Thu, 2008-04-17 15:45.

nice one!
unusual situation for such a boring product!

Submitted by Brainsugar on Fri, 2008-04-18 07:09.

Have you ever heard about ghost ads?
--
One day there will be a marvelous signature here. For the moment there is this.

The Man Who Never Had A Blog.'s picture
Submitted by The Man Who Nev... on Thu, 2008-04-17 16:06.

Yeah, I Agree (nicoruk).
And even intrepid.

Submitted by sold on Thu, 2008-04-17 16:17.

well done!
congrats!

Submitted by vidya.shankaran on Thu, 2008-04-17 18:53.

they spent too much time thinking !
www.wordsofbabel.blogspot.com

Submitted by Ad Junkie At Large on Fri, 2008-04-18 01:41.

isn't that the idea?

Submitted by Disco Munky on Fri, 2008-04-18 03:31.

I know right?

"Make a name, or be defamed"

Submitted by Jet Propulsion Lab on Fri, 2008-04-18 10:02.

I've been hearing those idiots yelling "first thought! first thought!"
Now, we've got "too much time spent thinking!"

Can't you people make up your friggin' mind already?!!

Nice visual storytelling here, BTW. Definitely one of the better no-copy ads I've seen lately.

Submitted by John Obraz on Fri, 2008-06-06 09:32.

no-copy ad??!?!
i guess "sweatproof" is not a word?

and yes, i'm a copywriter.

excellent ad btw

Submitted by Jet Propulsion Lab on Fri, 2008-06-06 11:17.

A product "name" doesn't usually fall under the category of advertising copy. There's no headline, no body copy, not even a tag line, hence no-copy ad.

Peace out!

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Fri, 2008-04-18 02:03.

Nice one.
good execution, one of the better ways to sex up a dull product.
Great mood, location lighting, and isn't completely reliant on fancy retouching.

www.jpmountford.com

Submitted by Vicomte on Fri, 2008-04-18 02:38.

well done. Very nice work

Submitted by amsterdam73 on Fri, 2008-04-18 02:52.

nice. simple to the point idea. thumbs up.

Submitted by chavez on Fri, 2008-04-18 02:59.

good job

Submitted by Davosk on Fri, 2008-04-18 03:54.

Great job. Who are the creatives?

Submitted by Adam Hyde on Fri, 2008-04-18 06:18.

well-done.. bravo

Submitted by DGCS on Fri, 2008-04-18 10:09.

Very good!God job.

Submitted by ren.zo on Fri, 2008-04-18 16:13.

me gusta la rareza de la situacion para este tipo de producto.

[ http://eltubedeyou.blogspot.com ]

Submitted by Dudley on Fri, 2008-04-18 22:03.

wow this rocks!!!

Submitted by Copy_ranter on Sat, 2008-04-19 11:11.

This is great. Way to take a normal everyday product and put it in a situation that definitely is NOT a part of its identity. I love it.