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Score, 3

Agency: 
Published/Aired: 
July 2011
Description: 

Winning hurts. Band Aid.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Director: Roberto Fernandez
Art Director: Filipe Cuvero
Copywriters: Fábio Leão, Christian Fontana
Photographer: Régis Fernandez
Account Director: Luciana Rodrigues
Account Supervisors: Rafael Freitas, Priscila Arakelian

Comments (8)

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Highest Rated

velle's picture
velle
Activity Score 1550

ditto.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

this is cool, wondering if there is any way to incorporate the iconic band aid shape besides the "hide my pimple" shaped ones

Blue Apple's picture
Blue Apple
Activity Score 120

Done

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like.

The Jobless Writer
Will Think for Salary

velle's picture
velle
Activity Score 1550

ditto.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Surely "Losing hurts" was the start-off point. Then the first client meeting "well, we like the idea, but we don't want to be associated with losers. We'll buy the concept, if you change it entirely..."

Winning Does Not Hurt.

ace85le's picture
ace85le
Activity Score 3939

They're trying too hard and it's not good.

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Glut's picture
Glut
Activity Score 3937

what happened with the execution? too weak.

hoozn's picture
hoozn
Activity Score 353

I like it. But unfortunately this one is the only one from the series that actually makes sense AND has decent looking numbers.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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