Band Aid: Score, 3

Winning hurts. Band Aid.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Director: Roberto Fernandez
Art Director: Filipe Cuvero
Copywriters: Fábio Leão, Christian Fontana
Photographer: Régis Fernandez
Account Director: Luciana Rodrigues
Account Supervisors: Rafael Freitas, Priscila Arakelian

July 2011


Ron Burgundy's picture
Ron Burgundy
1634 pencils

this is cool, wondering if there is any way to incorporate the iconic band aid shape besides the "hide my pimple" shaped ones

Blue Apple's picture
Blue Apple
120 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

velle's picture
1550 pencils


CuriousPencil's picture
4225 pencils

Surely "Losing hurts" was the start-off point. Then the first client meeting "well, we like the idea, but we don't want to be associated with losers. We'll buy the concept, if you change it entirely..."

Winning Does Not Hurt.

ace85le's picture
3939 pencils

They're trying too hard and it's not good.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture
3937 pencils

what happened with the execution? too weak.

hoozn's picture
353 pencils

I like it. But unfortunately this one is the only one from the series that actually makes sense AND has decent looking numbers.

who cares? ima play some tunes instead

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