Band Aid: Hulk

Flexible fabric.

Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto

Related videos by Shutterstock

105 comments

J Designer's picture
J Designer
2420 pencils

HA! love it.

fahad_jitu's picture
fahad_jitu
20 pencils

clean. like it!

archiwan's picture
archiwan
55 pencils

love it

tchifi's picture
tchifi
164 pencils

explicit and doesn't take itself seriously. I like it ! Just a question: couldn't the background have been another colour, a bit less gloomy ?

krpatel's picture
krpatel
6 pencils

nice i like it

premc's picture
premc
917 pencils

wow !!

8/10

radical

sachindalvi's picture
sachindalvi
14 pencils

man that's awesome i like it

see saw's picture
see saw
9 pencils

fresh

sachindalvi's picture
sachindalvi
14 pencils

man that's awesome i like it

thedesignaddict's picture
thedesignaddict
5337 pencils

Nicely done. Purple background would be punchier.

Adaddicted's picture
Adaddicted
3435 pencils

good... but enough Hulking on AotW ; )

withalltherespects

mnbvcxz's picture
mnbvcxz
7 pencils

check out the making of guys it's awesome found it on youtube http://www.youtube.com/watch?v=ZMivVB0t9wc

sagi7ario's picture
sagi7ario
42 pencils

Thanks for the link. Great work!

samee's picture
samee
124 pencils

:-) Good Stuff

everartz's picture
everartz
7611 pencils

sounds like fun!

| Everartz |

giulianelli's picture
giulianelli
27 pencils

ahah even hulk can hurt himself! i really like it good work!

alexander_bickov's picture
alexander_bickov
3279 pencils

Superb execution

xcreativity's picture
xcreativity
2374 pencils

amazing, 10 stars

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

MrMiyagi's picture
MrMiyagi
5 pencils

Really nice, I love it when an ad doesn't need copy and the product and the image say it all.

esteb's picture
esteb
673 pencils

Same concept done for pinocchio's nose,
I think you can found it somewhere on AOW.

dreadboy's picture
dreadboy
413 pencils

Simple and elegant. Now that's what I call creative

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

hilazon's picture
hilazon
150 pencils

very nice

desiideas's picture
desiideas
88 pencils

Nice and simple

Phil Lestino's picture
Phil Lestino
1670 pencils

AT LAST...GREAT!

Hydrogen's picture
Hydrogen
86 pencils

nice

hydrogen

Appolonia's picture
Appolonia
298 pencils

love it..really good! :)

npravn's picture
npravn
159 pencils

Nice one-off!

sintra's picture
sintra
699 pencils

clean and to the point ... great

Doda's picture
Doda
55 pencils

Fu*king yeaA!!

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

ha ha ha!! monkey loves this one :D
nicccceee! :)

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

ha ha ha!! monkey loves this one :D
nicccceee! :)

bobby666's picture
bobby666
1460 pencils

brilliant. 3 cheers guys.

Brain-Art's picture
Brain-Art
1101 pencils

Very nice

Quinner's picture
Quinner
48 pencils

Nice one

Waheed's picture
Waheed
47 pencils

Amazing

royschellekens's picture
royschellekens
390 pencils

Love it! Idea and execution

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sirvan's picture
sirvan
29870 pencils

Did this really run?

+++

"I love some things, and don't love some other things."

Emanresu's picture
Emanresu
2150 pencils

I ask myself the same question. Although I do enjoy the execution.

JFDreamer's picture
JFDreamer
176 pencils

It's the same idea as the Lycra one. Like it better though for the illustration and the odds that his better wearing a BandAind rather than spandex.

mattlittlegym's picture
mattlittlegym
342 pencils

Great idea! Great execution. Go JWT Dubai.

CABAZORRO's picture
CABAZORRO
354 pencils

Nothing special...

mikeelrapido's picture
mikeelrapido
1929 pencils

Awsome!!! Pure and simple, and great! :)

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

joylyn's picture
joylyn
3 pencils

Very smart..

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Ok.

Could have been much better...

Ensamblador's picture
Ensamblador
237 pencils

Bravo!!! Right on target.

Ensamblador's picture
Ensamblador
237 pencils

Bravo!!! Right on target.

Vudu6's picture
Vudu6
81 pencils

A smile in the mind. Simple and brilliant.

bad astronaut's picture
bad astronaut
544 pencils

That image makes me wonder....what does the Hulk use to trim his nails with his own teeth or does he have Chuck Norris use a blade of grass to slice them off?

kamilwoojcik's picture
kamilwoojcik
139 pencils

Great!

JLL's picture
JLL
257 pencils

I thought Shrek lost his wedding ring...

Oso89's picture
Oso89
60 pencils

Very very good. Reminds me the hulk ads for ps2 http://www.briefblog.com.mx/imagenes/126686912_5b25f215dd.jpg

advocate's picture
advocate
268 pencils

very similar to what ive done 5 years ago but im scared about using the copywrite of marvel characters

bricard's picture
bricard
189 pencils

Like MrMiyagi said, no copy needed, just the visual. Although "Flexible Fabric" is displayed on the Band-Aid box. Still an incredible visual.

Muhammad Imran's picture
Muhammad Imran
614 pencils

10* congrats!

jumendoza's picture
jumendoza
40 pencils

oh excelent ad

Notorious's picture
Notorious
631 pencils

AWSOME!!!!

outsmart me, if you can

Dzsoi's picture
Dzsoi
5269 pencils

There is no copy here, just a packshot. And if 'flexible fabric' wasn't on the packshot, I would have written at least the word 'Flexible' on the print...you know... just for the 99,9 % of the population. Unless it would be a scam submitted to an award show.
Very nice ad by the way.

raulbanderas's picture
raulbanderas
357 pencils

nice

Hiperion's picture
Hiperion
3138 pencils

Hulk in advertising??
original!!!

Hibon's picture
Hibon
3731 pencils

Idea OK, but very clean work.

Simple ideas are the best !

gmint7's picture
gmint7
2685 pencils

very good, but

overrated.

:::J:::

CiLLA's picture
CiLLA
31 pencils

so CUTE lol

thamiz's picture
thamiz
4 pencils

good job ziya! way to go!!! :)

Notorious's picture
Notorious
631 pencils

idea could've been much entertaining if it was applied on real hand

outsmart me, if you can

Guest's picture
Guest

As far as i know even bullets cant hurt the Hulk... so from where he got the knife which cut his finger..... : -0

mnbvcxz's picture
mnbvcxz
7 pencils

I think the ad means: a flexible fabric band -aid was raped around the finger when he was normal human, when he transformed into a giant creature
the band-aid didn't fall, it stayed attached because of its flexible fabric.

santamo911's picture
santamo911
2 pencils

تصميم فوق الوصف

Viranica's picture
Viranica
230 pencils

first thought...

Prime83's picture
Prime83
497 pencils

Do not know if the mothers who buy the product you will understand the ad, but for everyone else is very good.

withouts's picture
withouts
36 pencils

WTF?!

What is fresh and new crap?

Using cartoon characters to sell products is a very old school approach... Spider Man was used for anti-insect product and many child products and sport events, BatMan is used for sunglasses, motorbikes and sunblocks, Superman was used over and over for many categories... etc. Even Hulk himself (which is a character from the 70's) was used for many products like child nutrition, body building books, safety awareness... and that is only what I can recall without search.

Besides, this idea MAY LEAVE AN EXACT REVERSE EFFECT because Hulk does not need band for his wounds.
Why should I use Band-Aid if I am Hulk?
If it meant to say 'you're gonna be like Hulk using this product', the visual absolutely contradict this claim: 'using it is useless as you're gonna heal anyways being Hulk'.

Nevertheless, vice art direction and 3D work.

Dzsoi's picture
Dzsoi
5269 pencils

Dude, you just have to understand the idea, an you won't come up with all your made-up problems.
Man -> Hulk. Hulk's finger is thicker than man's finger. So when you put a plaster on the man's finger, it has to be very flexible and sticky
to stay there when he turns into Hulk. It has nothing to do with Hulk being invulnerable (is he??) or being green or stinky or whatever.
Using a cartoon character is not an idea that can be old or over-used. The way you use it what matters, the way you link one of his/her property to your product. All of your examples were million miles away considering the concept behind them.

withouts's picture
withouts
36 pencils

Probably this is way you sold it to the client if there is any.

This is a brand for Johnson n Johnson, totally American. I don't know why they should use JWT Third World for their adhesive bandages. It seems that FP7 shame wasn't sufficient lesson for scammers in the ME to grow wiser.

Yes Hulk is invulnerable, which makes the whole bandage useless. Move your thing and watch the movie.

If it's about stretching and flexibility, Hulk doesn't stand mainly for that. Using a ballon or your butt would sell it better.

Recap, all the deja-vu examples I gave are clearly correspondent and quite original to this, as such nothing is fresh here.

J Designer's picture
J Designer
2420 pencils

lol - I really dont think you understand the idea 'Withouts'. If you dont know the Hulk then you wont understand this.

LeeMoh's picture
LeeMoh
424 pencils

Dzsoi and J Designer,

Though both of you have a point about stretching skin but Hulk image doesn't trigger in mind flexibility as first thought. When I see his hand in a visual I only think about power and invulnerability. So 'withouts' has a point.

Holly Boy's picture
Holly Boy
42 pencils

easy... It the shame...
HB

BlackCoffee's picture
BlackCoffee
37 pencils

Wow.. it looks like a JWT staff forum up there ⬆⬆⬆

WillyLatasa's picture
WillyLatasa
616 pencils

nice!

"Bright ideas bring better results"

devonj's picture
devonj
4 pencils

In a simple but clever manner it demonstrates the products main point/benefit; that it stretches and is flexible when applied to a wound therefore doing its job, no matter how flexible or active you might be, or where you might go with it on. Simply brilliant. Good work. i wonder how many ideas were thrown out before this one popped up and how long it took the art director to craft it?

shaun1800's picture
shaun1800
291 pencils

I really like the ad, however using the Hulk to illustrate flexibility has been done before

http://www.joelapompe.net/ (Scroll down the page a little)

alvinivanicko's picture
alvinivanicko
263 pencils

c'est superb

mujerendiagonal's picture
mujerendiagonal
84 pencils

simple. nice.

atb2005's picture
atb2005
13567 pencils

Ok, it's fun and eye catching. It gets the message across. But it's hardly amazing.

backstudio's picture
backstudio
2 pencils

:_: very nice, would like to see one with Mr. Fantastic [elastic man] just for fun :]

musleo123's picture
musleo123
7 pencils

only problem is the target audience have to know who the hulk is, probably not for an older audience

LeeMoh's picture
LeeMoh
424 pencils

Actually IT IS for the older audience. Hulk as a character was created in 1962.

Guest's picture
Guest

awesome.... creativity

SpikkerNet's picture
SpikkerNet
10 pencils

Супер!

Guest's picture
Guest

awesome

Guest's picture
Guest

basta de la publicidad con personajes de películas!!!!!

Guest's picture
Guest

bener2 kerrrreeennn!!!

ahmedmhmh's picture
ahmedmhmh
2 pencils

breliant

bmeza88's picture
bmeza88
54 pencils

This artwork is great, but why do you keep commenting on this? it's rather old now

suheru's picture
suheru
54 pencils

series would be nice... great job

cyberjaleel's picture
cyberjaleel
62 pencils

fantastic!!!!
nice art work

Abduljaleel. Anodiyil

manumartin5's picture
manumartin5
1202 pencils

Funnny creative speaks volume sometimes. And this is a best example.

namlondon's picture
namlondon
31 pencils

Nice idea I love it

Shiply on Smarta.com

dee_art-o's picture
dee_art-o
109 pencils

really good artwork and good idea.. love it!

Milan Solanki's picture
Milan Solanki
986 pencils

solid : )

dimazdim's picture
dimazdim
12 pencils

love it

Blue Apple's picture
Blue Apple
120 pencils

COOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL

ankul's picture
ankul
2 pencils

i thought hulk has self healing powers

chiflete comunic's picture
chiflete comunic
93 pencils

cool

MatthewMurphy's picture
MatthewMurphy
14 pencils

Surprised I'm the first to say this but... Incredible!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments