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Comments (31)

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Highest Rated

mk86's picture
mk86
Activity Score 84

This ad is really easy to decode, I'm surprised you don't get it. The bandaid covers the wound on her ring finger, but doesn't heal her ended marriage (because the ring is off). This has universal appeal too. You're entitled to your opinion but just because you don't get it, doesn't mean it's a waste of money.

Meg

Crisp One's picture
Crisp One
Activity Score 2005

AAAAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHA

please tell me this is a scam ad!

i am zero's picture
i am zero
Activity Score 142

very clever...

pashya is zero

fifilo's picture
fifilo
Activity Score 74

Clever.

manga's picture
manga
Activity Score 111

clever, has emotion. what more for a band aid

j2mango's picture
j2mango
Activity Score 534

sad
nice

kgeiger's picture
kgeiger
Activity Score 7312

Nice.

getconnected2001's picture
getconnected2001
Activity Score 987

cool......

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Ah ah ah! Really cool ad :)

alizod's picture
alizod
Activity Score 4

awww

bittersweet

got me!

askon's picture
askon
Activity Score 433

Copy could have made for a quicker "aha!"

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Carlos Duty's picture
Carlos Duty
Activity Score 96

hahaha

annwhy's picture
annwhy
Activity Score 8

sweet

VISHAKA COMMUNICATIONS PVT LTD's picture
VISHAKA COMMUNI...
Activity Score 29

scam kaam karta hai.
print bhi hota hai
scam amar rahe
Dubai welcomes scam the era

Abhimanyu Mishra

Abhimanyu Mishra
Chief Creative Officer

dico's picture
dico
Activity Score 332

cool!!!
i really like it, simple but so efficient

http://dgdico.blogspot.com/

CGilb09's picture
CGilb09
Activity Score 572

I love the idea, but I agree that the "aha" should have been more dramatic.

Tweet tweet: @ThisAbility

silenciorn's picture
silenciorn
Activity Score 153

now that's nice... the simplest way to capture an emotion.

si fai il mio nome, non ci sono più...

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..nice

..

sneakyhands's picture
sneakyhands
Activity Score 1857

great idea, but i think that 'cures' is the wrong word. it's just not what bandaids do. i'd suggest 'heals' on the spot, but that has a funky ring to it.

art.d.writer's picture
art.d.writer
Activity Score 23

Silent and smart, good job

in the name of ad's picture
in the name of ad
Activity Score 456

just nothing to me...

pierrelastname's picture
pierrelastname
Activity Score 2869

done !!!!!!!!!

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

nice one

theanc's picture
theanc
Activity Score 2783

So fucking nice. Very fresh approach.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

campass's picture
campass
Activity Score 120

very very good!!

bluejay's picture
bluejay
Activity Score 44

GRRRREEEEEAAAAAAATTTTT!

stitchy's picture
stitchy
Activity Score 779

amazing

slip's picture
slip
Activity Score 919

scaaaaaaaaaaaaaaaaaaaaaaaaaaammm! But it works.

*****

SJB

Guest's picture
Guest

Çures all wounds"? Since when did band aids start çuring wounds? Does the agency have one English educated copywriter or have they been replaced with art directors?
Sincerely A Copywriter

mk86's picture
mk86
Activity Score 84

Yes it should be 'heals', not 'cures', but no need to be so harsh...this is a great idea nonetheless.

Meg

battlefield's picture
battlefield
Activity Score 49

I dont get it, too much decoding.
doesnt work for me. i have no club what this ad is about.
No sales, waste of money.

mk86's picture
mk86
Activity Score 84

This ad is really easy to decode, I'm surprised you don't get it. The bandaid covers the wound on her ring finger, but doesn't heal her ended marriage (because the ring is off). This has universal appeal too. You're entitled to your opinion but just because you don't get it, doesn't mean it's a waste of money.

Meg

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