Bancolombia Insurance: Crash

Advertising Agency: DDB/Medellín, Colombia
Creative Directors: Rodrigo Bolívar, Rodrigo Dávila, Marco Muñoz
Art Directors: Daniel Calle, Juan Espitia, Oscar Martínez, Mauricio Cortés, Adrián Arroyave
Copywriters: Juan Arboleda, Andrés Estrada
Illustrators: Daniel Arciniegas, Mauricio Cortés
Producer: Juan García / Vita
Executive Directors: Hamilton Peña, Felipe López
Published: January 15

14 comments

Andrej Troha's picture
Andrej Troha
613 pencils

I don’t know whether this ran or not, and frankly I don’t really care, because this is one of the best ideas I’ve seen in… well, months…
Very good! Being attached to the hour hand and chased by minute hand… yes… good job.

alausa's picture
alausa
1430 pencils

...it's only a matter of time. Congrats!

andylefty's picture
andylefty
4537 pencils

I must say I didn't get this straight away. Could a line not be necessary.

kleenex's picture
kleenex
37469 pencils

not a bad idea at all.

driving's picture
driving
424 pencils

congratulations Colombia. nice and fresh on a difficult category

fcostausb's picture
fcostausb
173 pencils

The Colombia Creative Revolution. Congrat.

myustan's picture
myustan
3 pencils

good, but this one is better and come earlier http://www.behance.net/gallery/Kawasaki-Ninja/2025189

Commodore Vegas's picture
Commodore Vegas
9 pencils

Both have their merits, but this tells a great story and get across the very reason why insurance is a good idea. Accidents are inevitable. Solid work.

iambusy's picture
iambusy
2219 pencils

Scam

busy.

lemonAd's picture
lemonAd
343 pencils

Great idea. Fresh. The art could have been a tad better. Great nonetheless.

when life gives you lemons make a lemonade stand.

fcostausb's picture
fcostausb
173 pencils

myustan, cause they used a clock?

Edoftheworld's picture
Edoftheworld
161 pencils

DONE BEFORE!

smbt's picture
smbt
7 pencils

Y con estas piezas ganamos sol de oro en Fiap, ¡grande DDB Medellín!

Damn's picture
Damn
71 pencils

Creía que estaba muy buena hasta que vi lo Kawasaki. Puede ser una casualidad, pero ya se hizo.
The Colombia Creative Re-re-revolution

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