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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.

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Banco Real: Fidel

It may take long, but someday you'll have to think about retirement.
Get a RealPrev retirement plan.

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Filipe Cuvero
Copywriter: Leandro Lourenção
Photographer: Image bank
Published: February 2008