Banco de Crédito BCP: Rainy

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The first Mortgage with a 20 years fixed interest rate.

Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Christian Morales
Copywriter: Henry Medina
Account Director: Emanuelle Medina
Account Executive: Milenka Maldonado
Published: July 2013

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8 comments

Lazarus's picture
Lazarus
1502 pencils

Copy is weak, but there's something simple and nice about the art.

certaintly's picture
certaintly
4060 pencils

appealing art, but forced visual idea

Elson Miguel's picture
Elson Miguel
110 pencils

Quite a nice campaign. Like the art direction.

ghostwriter13's picture
ghostwriter13
24 pencils

the art is ok.

kleenex's picture
kleenex
26866 pencils

Cut set of ads.

jackblack's picture
jackblack
2261 pencils

Design is good. Copy sucks.

Login.'s picture
Login.
73 pencils

Great art.

It's me's picture
It's me
20 pencils

Sorry but the art isn't ok, maybe for a first year studen't. Copy even worst.

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