Banco AV Villas: Radioactive
Home Loans. Banco AV Villas
Advertising Agency: Sancho BBDO/Bogotá, Colombia
Creative Director: Giovanni Martínez, Hugo Corredor
Group Directors: Mario Gómez
Graphic Design: Norman Tirano
Copywriter: Diego Fernando Forero
Illustrator: Mario Gómez
Photographer: Alfonso Torres
Published: August 2009


8 Comments
Very Nice!.
Congrats
i dint get it.. explain
Though the artwork is nice, The art direction confuses the idea. Makes a simple idea, something complicated to understand.
Idea: good
A.D.: not so good.
GiBo
Makes no sense whatsoever.
I'm guessing here. Is it trying to say that there is under your home that you don't want. It's time to get a loan for a new home?????
This is the problem.
And the solution??
And the benefit???
Student ad.
not really clear. needs some copy.
Means what? AV Vilas has many fields with problems and sell it as home loans?