Banana Boat Solar Protection: Frisbee

Advertising Agency: JWT, Hong Kong
Chief Creative Officer: Yang Yeo
Executive Creative Directors: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan

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10 comments

VinnyLakselv's picture
VinnyLakselv
108 pencils

I´m sorry, I have seen it before as a better idea: http://www.frederiksamuel.com/blog/images/vichy_sunblock.jpg

Nop

Lazarus's picture
Lazarus
1490 pencils

You're right it is.

certaintly's picture
certaintly
4060 pencils

bad execution

GrumpyArtDirector's picture
GrumpyArtDirector
838 pencils

It's not exactly the same idea, and this execution is way better. Nice one.

Setinho's picture
Setinho
167 pencils

It's the same idea: a shadow that protects you from the sun as it was a sunblock. In Brazil, we call this "chupada". And the first is better.

zyazyaveka's picture
zyazyaveka
120 pencils
VinnyLakselv's picture
VinnyLakselv
108 pencils

If you have a just cloud above you in a sunny day, you are not protected anyway... A cloudy day doens´t mean security against sunshine neither.

kleenex's picture
kleenex
26150 pencils

nice looking clouds.

samee9961's picture
samee9961
26 pencils

nice concept! i (y)

jackblack's picture
jackblack
2230 pencils

Lame.

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