Thank you for keeping alive our illusion. In 2007, we will begin the construction of the pediatric hospital where more than 200 kids will be attend every day.

This ad was publish a day after a Televise Marathon Show was conducted to collect monetary funds for the construction of the facility.

Advertising Agency: Norlop JWT, Guayaquil, Ecuador
Creative Director: Andrés Arrata
Art Director: José Luis Vélez
Copywriter: Dario Castro
Photographer: Wilson López

January 2007


Wordnerd's picture
6692 pencils

hm. visually it's interesting and an eyecatcher. but why "illusion"?? sounds like the kids are doomed! am i understanding something wrong here?

axelk's picture
286 pencils

you're right. illusion doesn't sound so good in this context

DreamWeaver's picture

My guess is that "illusion" has a closer meaning to "dream" in their language.

Leo Gomez's picture
Leo Gomez

It gets lost in translation. Ilusion in spanish could also mean hope, so they are playing with that double meaning.

copycomoelcopi's picture
822 pencils

yeah , "ilusión" = "esperanza" = "hope"…
i get a strange feeling from that yellow bag. it looks like something else than a drug! its distractive.

juliangray's picture
987 pencils

it distracted me too but thinking it was pee.

ellehcimeo's picture
3516 pencils

Something else is getting lost in the translation or I'm being too litteral. The bag of fluid is supposed to also be a balloon on a string, right? Which implies fun? Cute? Dream?
I think there's a great thought here, and I'm guessing it's getting completely lost in the nuances of language and culture.

quicho's picture

litteral? Like... litter?

crrrrrup's picture

mentally, you're the anti-hawking, quicho.

quicho's picture

huh? shut up, crrrap

ellehcimeo's picture
3516 pencils

That's all you've got? You are going to correct my spelling. Have you nothing else to add to the discussion? Well. Guess I'll thank you for bringing it to my attention. I hope you never have the misfortune of mispelling something ever in your life. Too bad you didn't have anything else to say.

ellehcimeo's picture
3516 pencils

crrrrrup loves the hawking! ;)

ellehcimeo's picture
3516 pencils

crrrrrup loves the hawking! ;)

itch's picture
806 pencils

nice art direction. lovely idea.

* it's not how good you are. it's how good you want it to be *

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