Noticing the danger where everyone else sees easy money.
Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Martin Dimitrov
Art Director / Illustrator: Boris Bratkov
Copywriter: Tsanka Krousheva
Photographer: Vasil Enchev
Published: May 2008
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9 Comments
so-so...but if to think what else to expect from asset management ads...
after "danger" graffic goes down in all three ads, guess there should be alternative line which will go up to show that you are safe...
hop, j pop
Go Younha!!!
wrong
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Good solution for a difficult task.
Well done. I like this one the best of all three.
interesting I like it
http://jazarah.net/
This one is the best of the three. The other two in my opinion are "forced" to make a campaign.
Smart one..... agree,only this one!
This is by far the best of the three, and could've been done on its own - the other two aren't necessary.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
gr8 campaign
jai hind
art director
The ugly Truth