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Published/Aired: 
May 2008
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7
Description: 

Noticing the bait where everyone else sees easy money.

Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Martin Dimitrov
Art Director / Illustrator: Boris Bratkov
Copywriter: Tsanka Krousheva
Photographer: Vasil Enchev

Comments (3)

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yep, you're right it is a wordplay and it means exactly whayt you explained.

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