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Published/Aired: 
May 2008
Description: 

Noticing the bait where everyone else sees easy money.

Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Martin Dimitrov
Art Director / Illustrator: Boris Bratkov
Copywriter: Tsanka Krousheva
Photographer: Vasil Enchev

Comments (3)

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Highest Rated

Guest commenter's picture
Guest commenter

yep, you're right it is a wordplay and it means exactly whayt you explained.

Alistair C.'s picture
Alistair C.
Activity Score 692

is it wordplay in Bulgarian? cause i don't get the idea.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Not sure about Bulgarian, but in US "bait" means lure or temptation. The company is saying that they'll make sure you don't fall for the "bait" without assessing the risks of doing so.

Guest commenter's picture
Guest commenter

yep, you're right it is a wordplay and it means exactly whayt you explained.

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