Bajaj Room Heater: Milk

One thing I learned when I worked on airconditioning advertising is that we should not show extreme cold. In this specific case dramatizing the product benefit by exageration doesn't work. People don't want to freeze to death. They want comfortable cold, not freezing cold.

I think the same learning would apply here as well. I don't think such extreme heat is seen as something positive. People want comfortably warm room temperature, not cooking hot. Some may actually misunderstand this ad as the heater malfunctioning.

great work guyz....nice to c indians doin a gud job....keep it up.......

Great work? Man... put nationalism aside.

This tells me that your product will heat the room out of control.

true