Bajaj Exhaust Fans: Kitchen

Advertising Agency: Leo Burnett Mumbai, India
Executive Creative Directors: KB Vinod
Art Director: Deepak Singh
Photographer: Lai
Copywriter: KB Vinod
Studio: Groovy Studios
Digital Imaging: Bhushan Patil, Procolor

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21 comments

Guest's picture
Guest

pathetic idea and execution.

Guest's picture
Guest

What nonsense!!

Guest's picture
Guest

What a choot of an idea. Pathetic is the least that can be said about this.

Guest's picture
Guest

If they are talking about the suction being so powerful which is what I've assumed, then tucking everything into those plastic bags won't help would it? A pretty open ended idea this looks to me.

Guest's picture
Guest

Can someone explain this to me?

Guest's picture
Guest

I think that the product its an air purifer (mi first language its not English)

Guest's picture
Guest

pretty neat idea. the exhaust fan ensures that no foul smell remains inside. hence teh wrap in plastic.

Guest's picture
Guest

I don't get this.

Guest's picture
Guest

before buying an exhaust fan how about just keeping your kitchen clean?
obviously this communication is for litterbugs of the world.
shitty idea, nice shot and post-production though. the art seems very bangkokish, surprisingly by an indian agency.

Guest's picture
Guest

I know this is a bad ad but I still want to know the idea behind it. What is it? Smell? What?
Come on guys! What is the idea here? Tell us! Please!!

clairec's picture
clairec
256 pencils

The idea is that that the extraction fan is so good it is able to remove bad odours very effectively. So effectively, in fact, that it would be like shrink wrapping all the smelly things in your home to remove the stench. Hmm.

As a visual metaphor I find it quite interesting. It's certainly an unusual visual!

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everartz's picture
everartz
7611 pencils

to jest tylko ładne zdjęcie!

| Everartz |

Guest's picture
Guest

It's not a bad campaign, instead.

j_smith's picture
j_smith
18 pencils

you can live like a scumbag as long as you buy an exhaust fan.......love it.

ricklongo's picture
ricklongo
1244 pencils

I like this campaign. It seemed pretty clear to me from the get go.

Guest's picture
Guest

good idea and photo

tridipnandi's picture
tridipnandi
220 pencils

it is not so bad...

Guest's picture
Guest

is your kitchen so dirty?

AXAY555's picture
AXAY555
582 pencils

this campaign has won Gold at GoaFest in India & it deserves coz it is such a simple idea & awesome execution...

just imagine urself entering this kichen full of mess & diff foods all around but will u b able to smell anything over here... absolutely nothing.

AXAY555's picture
AXAY555
582 pencils

this campaign has won Gold at GoaFest in India & it deserves coz it is such a simple idea & awesome execution...

just imagine urself entering this kichen full of mess & diff foods all around but will u b able to smell anything over here... absolutely nothing.

Guest's picture
Guest

very good for example in the work

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