Bajaj DTS-Si Engine: Cruiser
India's most fuel efficient engine is here. Someday there will be a bike for it.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Manoj Shetty
Art Directors: Mandar Khatkul, Kevin Andrade
Copywriter: Manoj Shetty
Illustrator / Photographer: Mahesh Hiremath
Published: October 2007
3 comments
Art direction is very good. I'm not sure if the copy works in the right way. Someone could take it wrong, as if no bike accepts to use it yet, when i suppose they want to say it's too perfect (just a silly thought) :-/
-- I can have will, but i don't want to --
the tvc has already released in india and it is a damn neat campaign...aside from the fact that the ad is made really well
this is the teaser TVC. i didnt manage to locate the full ad
http://www.youtube.com/watch?v=DhgdpVXJohA
ZZZZZzzzzz....