Bajaj DTS-Si Engine: Cruiser

Bajaj DTS-Si Engine: Cruiser
Average: 7 (16 votes)

India's most fuel efficient engine is here. Someday there will be a bike for it.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Manoj Shetty
Art Directors: Mandar Khatkul, Kevin Andrade
Copywriter: Manoj Shetty
Illustrator / Photographer: Mahesh Hiremath
Published: October 2007

3 comments

Zed's picture
178 pencils
Zed

Art direction is very good. I'm not sure if the copy works in the right way. Someone could take it wrong, as if no bike accepts to use it yet, when i suppose they want to say it's too perfect (just a silly thought) :-/

-- I can have will, but i don't want to --

vikramaditya24's picture
93 pencils
vikramaditya24

the tvc has already released in india and it is a damn neat campaign...aside from the fact that the ad is made really well
this is the teaser TVC. i didnt manage to locate the full ad

http://www.youtube.com/watch?v=DhgdpVXJohA

kgeiger's picture
6767 pencils
kgeiger

ZZZZZzzzzz....