Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
Bajaj DTS-Si Engine: Scrambler
India's most fuel efficient engine is here. Someday there will be a bike for it.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Manoj Shetty, Siddhartha Dutta
Art Directors: Mandar Khatkul, Kevin Andrade
Copywriter: Manoj Shetty
Illustrator / Photographer: Mahesh Hiremath
Published: October 2007
Comments
so this is an ad for a engine? an engine never used in a bike before? pretty strange but the ad is good
http://canofthought.blogspot.com
DREAM HARLEY DAVINSON
the brand your'e talking about gotta be new, i know a brand similar but it's HARLEY DAVIDSON it's the same? and u write it 2 times.
Nice art but...
Why a bike and not a 4X4? I thought bikes are quite fuel efficient. Why use the same visual thrice. The creatives could have been more imagintaive and used other examples, a plane for instance.
Dalbir
www.AdOfDaMonth.com
the tvc has already released in india and it is a damn neat campaign...aside from the fact that the ad is made really well
this is the teaser TVC. i didnt manage to locate the full ad
http://www.youtube.com/watch?v=DhgdpVXJohA
The imagery is good and 'different'... But, the concept looks contrived...
For me, THIS is an ad... i love it. Impecable art direction, thought behind the idea, good copy... someday there will be an award for it.
Kudos O&M India!
Very Strong Idea very nice graphics.....Nice Campgain Well done boyes
The bike which got this engine is already a leader in its segment.
--
A creative strategist at work
Post new comment