Bajaj Allianz Insurance: Fly
Advertising Agency: TBWA\Mumbai, India
Creative Director: Rahul Ghosh
Art Director / Copywriter: Jagjit Singh
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26 Comments
I lost interest after the first para and turned the page.
There's someone who reached 4th paragraph. He found a typo too!
Jaggy, MICA Ahmedabad
Same here... have no interest in reading this.
There was a time and a place for long copy... the 50's... Ogilvy.
jaggy are you in mumbai???
copywriter
Early to bed, early to rise, work like hell and advertise
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Left column, 4th paragraph, third line, last third word: 'tying'
Should Be TRYING.
SPELLING MISTAKE
Technically it's a typing mistake. :P
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
While we're at it, though, "towards" in the 9th paragraph (1st paragraph in the second column) should be "toward" as "towards" does not exist in the English language.
Also, "house-flies" in the 10th paragraph (2nd paragraph in the second column) is inconsistent with the spelling of the word in title, and is incorrect anyway.
Lastly, there are WAY too many unnecessary commas used in the copy, making the writer sound like a total dingbat.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
ur cute rachel
Yes Rachel. Would you like to be my fraand?
mwhoahaha, LOL
It's like Neil French's gardener believed in the power of osmosis, wrote an ad on his break and said hey Neil what do you think of this?
A mumble jumble of disjointed thoughts and an inexcusable typo.
Did it really made you think about Neil French, and for that matter anything remotely disjointly associated with him. Even his gardener, or his gardener's chauffeur? Well, regarding all that, your's was a compliment, rather than a comment.
Jaggy, MICA Ahmedabad
Very well written!
Nice.
It's sad that everyone now has ADD and any copy over a paragraph may be lost.
-Natalie
http://www.nataliemarion.com
Regardless of the typo, I still like it.
Poor TBWA. Butchered by horrid, scrotum-looking vultures on this thread, including the fly below.
Awkwardly worded. Was it translated?
I really like this old shool type of ad - eventhough i wonder who reads it :/
reminds me the old ddb copies by ddb :D
be creative, or not. but make a shitload of money at least.
http://twitter.com/gromain
Body copy: horrible, awkward, not gonna read it
tooo wordy... too long...
but GOOOD thought..
however.. u should have been more descriptive..
make me feeeell i might die while typing this..
that thrill factor wasnt there...
however..tweak it a little bit... ull get there
ps. is till laughed.. esp d cell phone thing and almost googled dongivitis..:)
good going Jaggy!
look ma, I made a neil french!
meh.
Someone who recently learned how to type with mistakes.
I kinda like it. But it seems a little forced towards the end; the third last paragraph.
I'm not really a copy guy, but I would have write a disclamer beside the logo about the "55655" and what "Bajaj Allianz-can-do".
...
http://alvinpck.deviantart.com/gallery/
abrupt
too lengthy...
I love copy ads (sometimes)!