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Diving Courses

Agency: 
Published/Aired: 
June 2011
21049
Description: 

Print advertisment created by Tuppi, Brazil for Bahia Scuba, within the category: Education.

More breath to enjoy any moment under the water.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Illustrator: Diego Maia

Comments (14)

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Highest Rated

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

so, because it's from brazil, that''s the idea do you think should be. Wow, you have a lot of culture to share.

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

abdeLooK's picture
abdeLooK
Activity Score 250

love the illustration and the colors. But the concept, so so. How can a diving course improve your breath?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

hey guys congrats on getting up here, but there is conflicts everywhere

he doesnt look like he's enjoying it (see copy...even if it reads both ways...still seems like there is some conflict here)

is this a skin diving course?
if so, how do I know thats why he is able to hold his breath?

only guys scuba dive? (see cartoony enlarged breast)

if the target is the guy, why the hell would i want to be a dude who needs a sandvich or nine.

if i covered up the logo, would I still understand what you were selling.....please hold.....ok, i showed it to someone.... she thought it was an ad for bean-o cuz the bubbles around the girls bum, and his facial expression.

the girl looks like she has a lazy eye.

and why is there no life guard on duty.

clean illustration

gioborde's picture
gioborde
Activity Score 1387

jaja, Dude, I think theres a conflict in the way YOU are looking at it. Too many unnecesary questions, and too many "buts".
IMO: Ads nice, fresh, great illustration, not really a strong selling proposition, but nice nonetheless.

GiBo

atb2005's picture
atb2005
Activity Score 13557

There is absolutely no conflict in the way he is looking at it. He is right on the money. This ad makes zero sense. Brazilian advertising is oftentimes all sizzle, no substance. This is a good example.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

man, I admit, i needed some coffee the morning i wrote this, but this is absolutely nothing compared to the ass whoopin i've gotten from some CD's looking to tear a jr. a new one cuz they can....the industry is 2% yes 98% other

ace85le's picture
ace85le
Activity Score 3935

I beg to differ. I don't think it's a great ad but I see where they're coming from.

The target is the guy. His head is in between her legs, so by right he should 'enjoy' the moment, which he isn't now because he's having a hard time holding his breath.

With the diving course, he would be able to hold his breath longer and hence, fully 'enjoy' moments like this.

5/10.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

TatiiiAlmeida's picture
TatiiiAlmeida
Activity Score 166

so, because it's from brazil, that''s the idea do you think should be. Wow, you have a lot of culture to share.

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

lessismore's picture
lessismore
Activity Score 251

the guy looks like harry potter's friend

wildbore's picture
wildbore
Activity Score 749

cool

Glut's picture
Glut
Activity Score 3935

is he really enjoying? on the other hand the illustration seems very childish

prasanno's picture
prasanno
Activity Score 102

I rather turn my head other way around to enjoy it! :)

dean viii's picture
dean viii
Activity Score 1686

student work, 1st qtr.

Tommy G.'s picture
Tommy G.
Activity Score 897

She looks terribly heavy

krish2193's picture
krish2193
Activity Score 12

This man is suicide.....

SUNIL_INDIA

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