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Baguettes

Published/Aired: 
January 2008
Description: 

In French, a chopstick is called a "baguette".

Asia. One week to figure out all we have in common.

Advertising Agency: DDH, Bordeaux, France
Creative Director: Christophe Pernaudet
Art Director: Thomas Birch
Copywriter: Serge Legrand
Photographer: Sébastien Cottereau
Account Directors: Jean-Marc Dupouy, Géraldine Bertrand

Comments (4)

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Tincho's picture
Tincho
Activity Score 1093

Clean and simple. Nice work.

Mr.Top's picture
Mr.Top
Activity Score 728

so BAD

True's picture
True
Activity Score 2

this ad displays a total lack of cultural sensitivity. In much of Asia, chopsticks sticking up in a bowl of rice resembles incense sticks burning at a funeral.

Pogi5's picture
Pogi5
Activity Score 253

True I can vouch for this. My wife yells at me whenever I leave my chopsticks sticking out of a bowl like that.

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