Bagues Jewelry: Bracelet

Bracelet in white 18 carat gold with carré cut sapphires totalling 5,36 carats. "Camins" Collection.

Advertising Agency: Bassat Ogilvy & Mather, Barcelona, Spain
Creative Directors: Francesc Talamino
Art Director: Francesc Talamino
Copywriter: Isa Sanchez
Photographer: Garrigosa Studio
Published: February 2008

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23 comments

Neil Levy's picture
Neil Levy
314 pencils

hey, nice job here. not sure it works as 3 ads since it sorta feels like the same idea with different colored backgrounds, but it's still pretty cool.

elgrecones's picture
elgrecones
323 pencils

agree... it would work if there were more jewels, like ruby and emerald...

but its a nice work...

vote4pedro's picture
vote4pedro
4601 pencils

old idea. teeth whitening. car polish. etc. done. done. done.

jsptrck404's picture
jsptrck404
437 pencils

and yet, done here so much better. i'm not being sarcastic, but i would challenge you to show me just one example of the ads your talking about when they had the balls NOT to show the product in any fashion like these ads do?

i would love to see another example when they rely solely on the glorious nature of the product, the feeling it gives you, as the message take away, instead of wrapping up the message with a neat little packaged goods shot in the lower right corner of the layout.

| think small |

Age's picture
Age
74 pencils

Nice screensaver... ops...

Age.
www.propagandopropaganda.blogspot.com

Malala's picture
Malala
295 pencils

nice work.

LeeMoh's picture
LeeMoh
424 pencils

This is an “easy” brand impact work. It's OK.

mishkaa's picture
mishkaa
296 pencils

duh!

rjk's picture
rjk
22 pencils

ha-ha, - applying one filter in photoshop, 3 minutes work!

miko1aj's picture
miko1aj
3097 pencils

i don't think so.

rjk's picture
rjk
22 pencils

yes, my friend. Learn photoshop + KPT plugins or Knoll Light factory.

I may teach you ($1000 bucks per lesson).

miko1aj's picture
miko1aj
3097 pencils

If You're using KPT for that kind of effect it can only mean that You cannot teach me anything my friend. Stay well.

rjk's picture
rjk
22 pencils

I can teach you a lot, just learn - it will be good for your brain! Hope you are ok

miko1aj's picture
miko1aj
3097 pencils

yeah right

rebelscum's picture
rebelscum
2114 pencils

Now kiss.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Cris's picture
Cris
47 pencils

useless.

buckrogers. 's picture
buckrogers.

This is absolute shite. Come on lads, do some culling please.

machoman's picture
machoman
40 pencils

This device has already been done many times for teeth whitening, and in any case more successfully.
I can imagine a dazzlingly white smile, so I can avoid showing it.
On the contrary, if I was a client selling jewels, I would never pay for an ad that does not even show the product.
Therefore, I suppose this ad is fake.

Guest commenter's picture
Guest commenter

SHAME ON YOU !

cocobeloeil's picture
cocobeloeil
7 pencils

SHAME ON YOU. This idea has already been used many times..

Adi_'s picture
Adi_

SO BAD. its amazing how desperate need to do creative work overlooks basic communication to the target market. why would any female pay attention to this brand without even a peek at the jewellery.

Enas's picture
Enas
741 pencils

EXACTLY

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas's picture
Enas
741 pencils

EXACTLY

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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