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Bafco Office Furniture: Dinesh
This is Dinesh. He works in IT. He crosses many fashion boundaries. This is his favourite jacket. His idea of contemporary art. His music collection. Hopefully, for all our sakes, when Dinesh arrives at work everyday and sits down on his state-of-the-art chair at his well-designed desk in his stylish office, some of our taste will eventually rub off on him.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008
Comments
Dinesh works in IT huh?
What's wrong with wearing socks and sandals?
New baseline suggestions for this brand after i saw these ads
Bafco - Furnitures for losers
Bafco - When everything is falling apart in your life
Bafco - We create spaces for the non-entities
The ad they missed out.
This is Vincent (Pic of a loser)
This is where he/she works (Pic of Tonic's building)
This is what he reads (Cover of a really sad farm porn book)
This is his bedmate (Pic of a fat pig)
The only satisfaction Vincent ever gets is at work where he/she can move freely through his/her spacious open-plan office environment and really express his/her disgusting sense of humour and writing skills (Pic of an office interior)
You’re right there is another ad, but it goes a little more like this.
This is Vince (Voted best looking CD in Dubai 2006)
This is his wife (Professional model, cover Sports Illustrated 2005)
This is where he lives ($5 million villa in Emirates Hills + 2 dogs and a Ferrari parked in the drive)
This is just one of his companies (Tonic - The most successful Indie Agency in ME)
This is what he does (Collects Gold’s at Cannes, NY One Show, Epica and D&AD)
But the one thing that makes Vincent really happy, is the ability to create funny obnoxious ads like these, actually run the damn things, get paid a shit load of money for doing it and laugh all the way to the bank.
Isn’t life great ;)
ALL ABOUT DINESH-you know not.
Lemme bief.Dinesh is malayalee.FRom Kerala state in India.He belongs to a middle class family.Left home to join his relatives and make money.Dinesh is workaholic.His bad taste reflects to his ordinary bringing up.Dinesh is not dumb,he is perspicacious.If you think Dinesh is a clown,you should move away with your sorry rear side because you wouldn't know when Dinesh would kick it.
There are millions of Dinesh,mahesh,byju,shyju.liju,Babu,sabu,etc..In the Gulf and all over the world.All from KERALA.
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