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Bafco: Office
Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Comments
So the last chair was so bad the person had to kill himself in it?
It's the chair itself killed himself. Fun in my opinion.
"I hate you with all my" What? - can't read it.
Juvenile. Insensitive. Crude. And those are the good things about this campaign. What happened to good old days when humor was simply one tool in the creative person's toolbox? And when did we stop trying to sell and instead, try to shock. On the other hand, maybe I'm just a hack. Mature, sensitive, and sophisticated, but a hack.
i don't liked...
:: Bilal ::
To anyone, to everyone…
I once was a proud office chair, but not anymore.
I just want to die and fall to the floor.
Bafco I hate you with all my despairs,
Damn your comfortable ergonomically designed chairs.
the copy is quite amateurish.. doesnt look like they spent too much time on the copy... maybe it would have looked better with just the visual and probably one or two lines of copy at best... but then again i'm new here!! :D
violent and not true
You know what your problem is people? You just wanna criticize for the sake of criticizing. No real reason behind your comments but the fact of the matter is that this is actually a great campaign. It has involved the brand in a story, delivered on its communication objective, which is clear-Make way for a new, ergonomically designed chair and it's been executed in a clever way. Having spent most my ad career in Canada and now Dubai, I can say that this ad would definitely hold up in both countries. Good Job guys. Cleverly done and beautifully executed.
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