July 2010
To Like please login or register

Stand up against awkward office chairs.
Is your chair a constant pain in the backside? Save your butt and lower back by insisting on proper lumber support. An ergonomically designed chair can prevent injuries and help reduce back-related problems in the future. Every person with a backbone can benefit from better ergonomics to help bring comfort, peace and harmony back into the workplace.
Fight for better working conditions.

Advertising Agency: Sandpaper Middle East, Dubai, UAE
Creative Director / Art Director: Peter Caush
Copywriter: Tim Derry
Photographer: Suresh Subramanian

Comments (7)

Log in or register to post comments

Highest Rated

Anonymous Author's picture
Anonymous Author
1541 Activity Scores

Copy Alert! It'd be funny if it wasn't so serious; poor pun, redundant rhetorical question, mixed metaphor.
Wooden in tone and style.
And apparently wooden in backbone: lumbar not lumber.

Write a wise saying and your name will live forever – Anonymous.