BAFCO: Chair
Stand up against awkward office chairs.
Is your chair a constant pain in the backside? Save your butt and lower back by insisting on proper lumber support. An ergonomically designed chair can prevent injuries and help reduce back-related problems in the future. Every person with a backbone can benefit from better ergonomics to help bring comfort, peace and harmony back into the workplace.
Fight for better working conditions.
Advertising Agency: Sandpaper Middle East, Dubai, UAE
Creative Director / Art Director: Peter Caush
Copywriter: Tim Derry
Photographer: Suresh Subramanian
Published: July 2010


7 Comments
What gives the BAFCO campaign its real kick is the way it visually engages.
hhhhhh really funny and bad adv for a furrniture company
not related more worest than the last one to change the bouring markiting >>>>>
thanks
as i mentioned, nice art.
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Good Artwork... Bad Advertising
And then GOD said...
Let there be creativity!!!
i agree
Bad art direction.
Copy Alert! It'd be funny if it wasn't so serious; poor pun, redundant rhetorical question, mixed metaphor.
Wooden in tone and style.
And apparently wooden in backbone: lumbar not lumber.
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