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Bafco: Bath
Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Comments
The profanity alienates a potential consumer base. And after all it’s all about sales.
The kind of person that is alienated by the word "hell", which in my opinion is not profanity, is the kind of person that probably wouldn't put out much money for this kind of chair anyway.
The copy reads:
To whom it may concern,
I might not be beautifully designed and have all the aesthetic, functional and modern comforts of Bafco office furniture, but hell, I have feelings too. They’ve just gone too far with a lifetime warranty on their gas-lift chairs. Whatever happened to good old-fashioned springs? Goodbye, my grease is on your hands.
Oh, how I wish I could see just a little peek of the toaster in that tub! But maybe it's better without it. The charred electric outlet says it all.
The photography is simply GORGEOUS in this campaign.
Anybody know who shot these?
It's Clive Stewart out of Jo'burg
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