Baden Baden: Believe

$15 a bottle. And believe us, it sells.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

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11 comments

wildbore's picture
wildbore
749 pencils

nice copy and good strategy!

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

TIMES OF LONG COPY COMING AGAIN!!

cullers's picture
cullers
332 pencils

Nice copy, I like, but what's with the black white thing? I want a connection between the two pages to get that I'm supposed to read the headline on the right and then go back to the left for the body copy.

borges's picture
borges
66 pencils

hey nice job paulistas

Saatchi Makak's picture
Saatchi Makak
248 pencils

NOT QUITE

JAGGY's picture
JAGGY
1382 pencils

Agree with Jagdish. It feels very arrogant, especially when it comes from a little known brand. Come on, even those arrogant Chivas ads didn't say there are others to buy. CHIVAS ads.

But maybe, it works!

Jaggy, MICA Ahmedabad

bknowlden's picture
bknowlden
3647 pencils

Didn't read it, but I'm an Art Driector. And as far aas that goes, love it !

bknowlden's picture
bknowlden
3647 pencils
Abra Cadabra's picture
Abra Cadabra
102 pencils

Looks nice, but there's a word break in the copy. Yes, i'm nit-picking.

yun siang orangutan's picture
yun siang orangutan
298 pencils

Fine.

shades's picture
shades
78 pencils

a very 80's feel. I like it.

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