BadDog: Creative process

A creative process is a rational process: every brand idea that comes out from BadDog is the result of specific steps assuring that we will stick to the goals. We wanted it to be clear to our clients. That's why we always introduce ourselves with this infographic showing how brands are realized. Clients will know that a systematic agency is a good agency. And we'll do a better job: because a conscious client is a better client.

Advertising Agency: BadDog, Milan, Italy
Creative Director: Alessandro Alziati
Art Director: Ilari Caldararo
Copywriter: Martina Andrea Migliore