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Creative process

Agency: 
Published/Aired: 
July 2011
Description: 

A creative process is a rational process: every brand idea that comes out from BadDog is the result of specific steps assuring that we will stick to the goals. We wanted it to be clear to our clients. That's why we always introduce ourselves with this infographic showing how brands are realized. Clients will know that a systematic agency is a good agency. And we'll do a better job: because a conscious client is a better client.

Advertising Agency: BadDog, Milan, Italy
Creative Director: Alessandro Alziati
Art Director: Ilari Caldararo
Copywriter: Martina Andrea Migliore

Comments (11)

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Highest Rated

shahidali's picture
shahidali
Activity Score 4069

i don't know the language and I ask, who's the tg and how much time does she have?

shahid

Billoughsby's picture
Billoughsby
Activity Score 5144

Go guys!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13561

+1

dipakroy's picture
dipakroy
Activity Score 44

I need it in English, any one can help.......

ace85le's picture
ace85le
Activity Score 3939

Seriously who would have the time to read it all? Wouldn't it be better if you present it in graphs or flows??? Any nowadays which agency doesn't have a self-developed creative method flow?

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Billoughsby's picture
Billoughsby
Activity Score 5144

"Any nowadays which agency doesn't have a self-developed creative method flow?"

The point is these guys made what everybody may or may not have in the background an interesting art statement.

It's like the difference between "I have novels inside my head" and producing novels.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13561

@ace85le

If you cannot even read the copy, why the hell are you rating this?

ace85le's picture
ace85le
Activity Score 3939

Duh. If the copy matters that much in this instance, they would have translated the whole thing into English instead of the mere intro.

I'm just putting myself in a potential client's shoes. Everybody in the market is now screaming they have their own creative methodology - it has become a commoditized concept. Why would the clients care to know the details? That I engage a lawyer doesn't mean I need to know how you studied your law papers. A certificate would says more about credential.

Anyway, in addition to all of the above, your question is invalid. You don't have to listen to the whole song to conclude that Justin Bieber is not as a great singer as many others. Spare the cynicalness.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

atb2005's picture
atb2005
Activity Score 13561

I do NOT retract my question, which was perfectly valid.

Billoughsby's picture
Billoughsby
Activity Score 5144

A diploma on the wall of an agency you are about to use might make YOU feel better, ace85le, but Baddog gets some serious points, nonetheless, for stepping up and explaining their complete process in an engaging way. -- In an unlazy way.

Any client worth having would appreciate the caliber of effort and the communications savvy illustrated, imo.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ace85le's picture
ace85le
Activity Score 3939

And sir, I respectfully disagree ;).

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

shahidali's picture
shahidali
Activity Score 4069

i don't know the language and I ask, who's the tg and how much time does she have?

shahid

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