Bad eating habits

Bad eating habits increase the risks of cardio vascular diseases.
Asociación Colombia de Hipertensión Arterial y Factores de Riesgo cardiovascular

Advertising Agency: DDB, MEDELLÍN, COLOMBIA
Creative Director: Jaime Andrés Pulgarín
Art Directors: Jonathan Marulanda
Copywriters: Jonathan Marulanda, Miguel Gaviria
Photographer: Tato Gómez

March 2007


jungleraven's picture
291 pencils

just th photograph is new. idea- done. execution- done.

sloppy4's picture
1494 pencils

i don't think the idea has been done at all. i just don't think it should have ever been done.

ellehcimeo's picture
3516 pencils

What is he supposed to be eating? Is this a trash bin? In which case, yeah, you could get sick from eating in a dumpster... but who is this ad targeting?
The execution doesn't seem to fit with the other two, you can at least tell what the others are doing... this one not so much?

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