Mashup, 4

March 2012
To Like please login or register

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Sing Closer You & I Don't Wanna Be My Number 2 Become 1 Last Cry Me A River Deep Mountain High School Life Goes On and On The Line to Heaven". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop

Comments (6)

Log in or register to post comments

Highest Rated

chrisanthony's picture
2 Activity Scores

I'm proudly presented this signs with illuminated letters which is probably a good structure with two poles stand.