Bactidol: Mashup, 4

Sing Closer You & I Don't Wanna Be My Number 2 Become 1 Last Cry Me A River Deep Mountain High School Life Goes On and On The Line to Heaven". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

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6 comments

salil.sharma's picture
salil.sharma
2278 pencils

very simple & creative ad
GOOD typographic

Wordfruit's picture
Wordfruit
1023 pencils

I don't know anything about the context -- the singathon -- maybe these are good in their context.

The posters on their own though, I don't think they say what you want to say as clearly as they could.

chuckieT's picture
chuckieT
680 pencils

There's no branding on this ad ... unlikely.

kleenex's picture
kleenex
26920 pencils

I like it.

AD-rian's picture
AD-rian
261 pencils

I like it visually...however I'm a bit confused by the hierarchy of it all. Everything is highlighted, same size (save the brand name) etc. This makes it all too easy to lose people in my opinion. Branding is weak, as was said before by other posters.

chrisanthony's picture
chrisanthony
2 pencils

I'm proudly presented this signs with illuminated letters which is probably a good structure with two poles stand.

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