Bactidol: Mashup, 4

Sing Closer You & I Don't Wanna Be My Number 2 Become 1 Last Cry Me A River Deep Mountain High School Life Goes On and On The Line to Heaven". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

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6 comments

2028 pencils

salil.sharmaFriday, April 13, 2012 - 00:59

very simple & creative ad
GOOD typographic

1037 pencils

WordfruitFriday, April 13, 2012 - 07:40

I don't know anything about the context -- the singathon -- maybe these are good in their context.

The posters on their own though, I don't think they say what you want to say as clearly as they could.

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706 pencils

chuckieTFriday, April 13, 2012 - 10:30

There's no branding on this ad ... unlikely.

15966 pencils

kleenexFriday, April 13, 2012 - 17:49

I like it.

261 pencils

AD-rianSunday, September 30, 2012 - 04:55

I like it visually...however I'm a bit confused by the hierarchy of it all. Everything is highlighted, same size (save the brand name) etc. This makes it all too easy to lose people in my opinion. Branding is weak, as was said before by other posters.

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chrisanthonyWednesday, November 7, 2012 - 02:07

I'm proudly presented this signs with illuminated letters which is probably a good structure with two poles stand.

illuminated letters