Advertisement

Mashup, 3

Agency: 
Published/Aired: 
March 2012
Description: 

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Sing hits like Wake Me Up Before You Go-Go On Girl Can't Help It Might Be You And I Have Nothing Else Matters Of The Heart of Stone Cold Crazy In Love Is A Many Splendored Thing". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop

Comments (2)

Log in or register to post comments

Highest Rated

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Good execution....

Chaminda Rathnayake

salil.sharma's picture
salil.sharma
Activity Score 2428

good art direction & execution

Designer Don't Do Different Things
They Do Things Differently

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Good execution....

Chaminda Rathnayake

Advertisement

20% Off Sale at iStock until December 9th 2016