Bactidol: Mashup, 3

Sing hits like Wake Me Up Before You Go-Go On Girl Can't Help It Might Be You And I Have Nothing Else Matters Of The Heart of Stone Cold Crazy In Love Is A Many Splendored Thing". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

2 comments

salil.sharma's picture
salil.sharma
2278 pencils

good art direction & execution

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good execution....

Chaminda Rathnayake

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