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Mashup, 2

Agency: 
Published/Aired: 
March 2012
Description: 

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Sing the hits of MISTERMR.BIGSUGARRAYJAYZZTOPSUZARA". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop

Comments (7)

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Highest Rated

Bob08's picture
Bob08
Activity Score 749

Enjoyable.

salil.sharma's picture
salil.sharma
Activity Score 2428

some thing new in typographic industry

Designer Don't Do Different Things
They Do Things Differently

Nike Diesel's picture
Nike Diesel
Activity Score 13630

???

karruza's picture
karruza
Activity Score 290

the concept is fresh, and I get the joke, i get the message but.. its not so memorable don't you think, just imho

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Good execution....

Chaminda Rathnayake

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Good execution....

Chaminda Rathnayake

jteslik's picture
jteslik
Activity Score 1393

C-C-C-COMBO BREAKERRRRRRRRRRRRR!!!!!!!!!!!!!!!!

Bob08's picture
Bob08
Activity Score 749

Enjoyable.

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