Bactidol: Mashup, 2

Sing the hits of MISTERMR.BIGSUGARRAYJAYZZTOPSUZARA". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

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7 comments

salil.sharma's picture
salil.sharma
2278 pencils

some thing new in typographic industry

Nike Diesel's picture
Nike Diesel
13339 pencils

???

karruza's picture
karruza
290 pencils

the concept is fresh, and I get the joke, i get the message but.. its not so memorable don't you think, just imho

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good execution....

Chaminda Rathnayake

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good execution....

Chaminda Rathnayake

jteslik's picture
jteslik
1379 pencils

C-C-C-COMBO BREAKERRRRRRRRRRRRR!!!!!!!!!!!!!!!!

Bob08's picture
Bob08
749 pencils

Enjoyable.

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