Bactidol: Mashup, 1

Sing the hits of FALLOUTBOYGEORGEMICHAELJACKSON5566CYCLEMIND". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

6 comments

Fera Groove's picture
Fera Groove
196 pencils

Done.

http://www.oneclub.org/finalists/2012/?show=1

Young & Rubicam Prague - Coleman

KbxAdz's picture
KbxAdz
934 pencils

yeah in my experience of crowdsourcing i have found that people from Philippines are the worst cheats and copy cats and frauds online

You Are What You Expect

Shawali's picture
Shawali
8415 pencils

Great, that's not racist at all....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

zealandrous's picture
zealandrous
2 pencils

May I ask, exactly how many years of experience in crowdsourcing have you had? Based on your profile, I'm guessing not too many...

salil.sharma's picture
salil.sharma
2278 pencils

good play with copy

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good execution....

Chaminda Rathnayake

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